Organizers a goal The boycott, which started in January, indicates their tactics as an optimistic sign that the actions against retailers from companies can still have a profound impact.
When Target announced, the current CEO will step down in February 2026 and was one of the familiar with his head, these organizers saw it as a step in the right direction and stress more than ever that the provinces will continue as long as the previous promises made to the public were not fulfilled.
“It has been nearly 200 days, and what is what all statistics and economics show that since the boycott was announced on Monday – every week since then – the targeted traffic has decreased in nearly 2000 stores and has continued to decrease,” Gili Hussein said at a press conference of the targeted national movement late last week.
The district organizers in Minnesota were among the first to swear When he chose TARGET in Jan to follow other companies such as Amazon and Walmart Diversity reduction, stock and integration initiatives. Promotive civil rights activists such as Reverend Al Sharbaton and Reverend Jamal Bryant He also made invitations similar to what they considered a betrayal of the previous Dei promises.
Social justice advocates say this indicates a boycott is a major tactic that should not be considered a matter of it.
Retaires say it is difficult to measure the strict impact of the boycott, given that Target has faced a decline in the past few years and the change of driving in the cards has been. However, groups such as DC Wascott Target Target, which are based in Washington, insists that traffic on foot “due to a small part” of the boycott that extends on the coast to the coast.
“Changing the leadership does not mean anything without a cultural change,” the group said, and they are undertaken to continue to pressure the goal so that the institution sees its diversified goals as “more important than bowing to a management full of racism, failure and hatred.”
The opponents of the national boycott began in February, during the month of black history. Their strategy left them some Black -owned brands with goods on targeted shelves Conflicts or scramble.
By April, Sharbaton has already met with the CEO of Target Brian CornellWho was at a head for 11 years. However, nothing is tangible.
The changing chair has been planned for a long time
Cornell’s departure from the role of business was for several years.
In September 2022, the Council extended Cornell Contract For another three years and spent a policy that requires CEOs retirement at the age of 65. When Michael Vidlek, the chief operating officer in Target, Cornell will move to the council’s CEO.
In a call with correspondents, Fiddelke has attributed sales sales to many issues such as focus too much on the basics and the lack of enough modern elements, especially in home commodities.
Data shows that the targeted sales were already sliding
SW Retail Advisors, Stacy Widlitz, head of the SW Retail Advisors, said that it believes that Target sales have a greater relationship with its operational issues – chaotic stores and weak shelves – and not from their retreat from the Dei initiatives.
She said that their disclosure did not affect the goal “significantly compared to another person.” “The consumer has a very short memory. If you have a great and convincing product at valuable prices, they will forgive you.”
The number of Americans who say they have been shopping regularly in Target by 19 % since 2021, according to GWI, a behavioral behavioral data provider. The number of Americans who say they are not shopping in Target increased by 17 %.
The same analysis also looked at the directions along the party lines. Since last year, the number of ordinary targeted shoppers, known as Democrat, decreased by 13 %. On the contrary, the number of Republican customers increased by 13 %. It is not clear whether this is due to the target donation of $ 1 million to install Trump or some other factors.
Organizers adhere to the boycott strategy
The boycott strategy of racist justice extends over 160 years, starting with “black purchase” reconstruction campaigns that stress the black American economic impact of boycotting the Montgomery Bus Civil Rights Movement. There were more modern campaigns such as the 15 -year -old economic boycott in South Carolina due to its presentation of the Confederate Battle, which is widely considered a symbol of hatred and slavery. The civil rights group ended its boycott in 2015 after the state removed the flag from its territory in the state, following the massacre of nine black diocese in the historic African Methodic Church in Charleston.
Some black creators rejoiced on the social media platform on the platform on the CEO, leaving and attributing them to the boycott. Others have warned that Cornell had been mainly promoted, but the boycott is still needed.
The power of the purchase of black Americans has increased over the past 25 years and is now estimated at $ 2.1 trillion annually, according to what it said. Nelsen Research.
Part of the reason that the organizers say they did not leave the goal is that the company has a great way Description of the commitment to Dei in 2020 After the outbreaks of the protests throughout the country due to the death of George Floyd. That year, Target announced that it would increase the representation of black employees by 20 % over a period of three years and invest $ 10 million in social justice organizations. In 2021, the company pledged to devote more than two billion dollars towards black -owned companies before the end of 2025.
However, in January, Target said it would conclude the employment and progress goals it set.
For provincial organizers, the opposite of these decisions is the only way to correct the situation.
“We expect the goal to benefit the promises he made. Otherwise, there is no point in discussing this boycott.” “We ask people to join us, participate and review the target of his actions.
___
Retail writer Ann Dionokinsio in New York contributed to this report.
https://fortune.com/img-assets/wp-content/uploads/2025/08/AP25239587835357-e1756338051644.jpg?resize=1200,600
Source link