Metro shoes have become an icon of resistance against the Trump police acquisition operation

Sean Charles Den, a famous demonstrator on the Internet known as “Sandwich Man”, was arrested on a video that wears a sandwich wrapped in the green and yellow paper on the officer, after calling a group of agents who stand outside the “fascists”. The video was It was uploaded to Instagram On August 10, he went since viral, with major news means Reporting On the accident and devise responses from the Trump administration.

The US lawyer for the province of Colombia, Janine Peru, said in A. The video was posted on X Last Wednesday, Den will be accused of assaulting a police officer, a felony he is punished with imprisonment for up to eight years. The next day, Prosecutor Pam Bondi said in X post Den has been expelled from his job in the Ministry of Justice.

“Correct the metro sandwich elsewhere,” Peru said in the video, which has now achieved more than two million views.

Well, Dunn was not, but the residents of the capital have, drawing the capital of the nation with Pictures similar to Banksy From a sandwich man, his right hand ends, armed with green, yellow and red shoes. The work of individual protest has flourished to a symbol of resistance against President Donald Trump Access to federal law enforcement. Shirts Beating etsyAnd even some demonstrators bring the subway sandwiches wrapped to demonstrations outside the White House.

But what happens when a large brand is linked to a national discussion?

Other known brands have been monitored and closely discussed by the public due to cultural and political effects.

In July, the American eagle was fire for it.Sydney Suene has a great jeans“Denim advertising campaign that appeared on the actress, saying:” Genes are transferred from parents to an offspring … my blue jeans. ”

This month, Craacker Barre’s Update the logo Drawing online criticism from restaurant shepherds who accuse the brand from moving away from its roots and going “wake up.”

Experts said luck This metro position is unique in that it has not incited any of the discussion that is now involved. Unlike the advertising campaign, the change of politics, or public support for a marginalized society or issue, the metro did not ignite the brand’s conversation from their actions. Instead, experts He said that the unlikely chain of events is a case study in managing brand images due to external forces and continuing crises.

“The metro has not chosen to be in this position,” said Stacy Rosenberg, Professor of Marketing at Heinz College at Carnegie Mellon University. luck. However, “they need to issue a communication statement of crises to take some control of the message.”

Although the metro has been involved in the involuntary pillars, companies must prepare for what is unexpected to be able to respond in time.

The metro publicly did not respond to the accident yet, nor did it respond to luck To comment.

Since August 10, Subway has published routine promotional materials on Tiktok, x and Instagram. Some of their followers were transferred to the comments section to enhance the conversation about the capital’s incident. Under August 13th image “I am excited to throw them on the fascists.” X users Respond To the end of August 12 of the subway bonuses with a picture of Dunn arrested her, called for the new spokesperson for the Sandwich series.

“I think (the metro) is likely to be awaiting it, hoping that the comment is not forced, Melissa Murphy, another marketing professor at Tiber in Terb, Carnegie Mellon, told Carnegie Mellon, luck.

Since social media allows individual videos to become flash points and viral symbols, messages can quickly escape brands. She said it was the responsibility of the subway to provide responses.

Murphy said that one of the exercises you do with marketing students is the brainstorming “everything that may happen is a mistake”, arranged by possibility, and formulating the beginnings of general data for those who have the greatest opportunity to happen.

She said that although the metro sandwich that aims “may not have been on the Bango card”, it falls under a political issue that affects a trademark, which is something that companies should take into account.

Murphy said: “If the brand is not ready for that, this means that of shame,” Murphy said.

But others do not think that subway needs to do anything now.

“There is time to respond.” luck. “I am not quite sure that that moment has arrived or will reach the subway.”

Harrison said that the brand of Sandwich, which was thrown at the federal officer, had taken the back seat in people’s minds.

She said, “It is the paradox of a sandwich weapon.” “I think this is the point more. So it could have been any sandwich. The subway happens.”

Harrison said that the sandwiches, which became a creative symbol, was the response of a membership crowd for the viral moment, which is common in the media today and is likely to pass quickly.

She added that if Subway is likely to look forward to taking advantage of the growing brand conversation online, this may be deceptive.

Although Murphy said she surprised that Subway had not issued an official statement on this topic, she understood that the sub -chain does not want to alienate any of their customer base.

“I think they are forcing their hands a little to get an opinion,” Murphy said. “This is dangerous.”