Spotify launches the message feature in an attempt to become more social

Spotify offers you a way to chat with your friends on the app in an attempt to become a more consuming application for social content.

Users have shared Spotify for music and podcasts with others outside the platform for years. Through this feature, Spotify wants users to do more inside the application while maintaining the history of common content as well, so users do not have to search for a song.

The messages are only one on one, and you can only start a chat with someone you have previously participated in the content. This means that if you have a cooperative running menu with someone, or join jam or mix, you can start a conversation with them. This also applies to people in the family or binary plan. Once a request is sent, they will have to approve it to start a conversation.

Outside Spotify, if someone sends a Spotify link to you on platforms like Instagram, Facebook, WhatsApp, Snapchat or Tiktok, you can click on them and agree to their request to chat. Instead, you can send an invitation link to someone in your contacts.

The company said that users should continue sharing the content outside Spotify, and the new “supplement” feature.

Users can access the messages by clicking on their personal file photos and accessing conversations within the messaging section of the wetter on the left. They can respond to specific messages using emojis as well.

The company said that the messages are encrypted in comfort and transit; However, messages are not protected by copying from end to end. The company is proactively looking into the messages to verify whether it breaks its bases. Moreover, Spotify said that users can report messages, and the company will achieve these messages in exchange for the conditions of service and the rules of the statute.

Last month, the chief product and technology employees at Spotify Gustav Soderstrom have hinted during the company’s quarterly invitation that the consumer experience will be more interactive in the application. The new messaging feature appears to be a step in this direction.

Spotify introduces the messaging feature for both distinguished users and users more than 16 markets in Latin and South America, only on mobile phone versions. The company said the feature will expand to the United States, Canada, Brazil, the European Union, the United Kingdom, Australia and New Zealand in the coming weeks.

Over the years, Spotify had only a few social elements, such as the ability to follow a person and look at what they listened to. It has changed with the entry Features such as comments on podcast last year Feeding redesigned with a focus on the video.

Last year, in an interview with Techcrunch, Spotify VP of PodCast Maya Prohovnik did not Refuse the idea of ​​comments on music tracks also.

In recent months, Users On social Medium She complained that Spotify’s interface is very confused with features. My colleague Amanda Silberling, who left Spotify Apple Music, faced a similar problem.

She said: “There is a huge show of visible chaos from the time it takes to move from the home page of Spotify to the music you are looking for.”

Although messages may push some to share more content with friends, it may bother some of those who felt that the application has become quieter. Fortunately, you can go to Settings> Privacy and Social And disrupt the messages.