The “KPOP Demon Hunters” success story can be a turning point for cinema

At the end of this week, the date of the movie was made. For the first time ever, Netflix The movie was the first in the box office With Megahit KPOP hunters are devil. However, although every other movie distributor would have celebrated this fact, the sign was not reported. Instead, put the film version in theaters Directly on the remarkable. The message was clear. This was not supposed to be the seizure of huge money or playing for theatrical hegemony. It was more than Thanks to the masses Who broadcast the film with standard numbers and a detailed advertisement for Netflix. But the undeniable success of the movie raises many questions about how this happens and why, if it can be repeated, and what all this means.

The biggest question among these is whether it is KPOP hunters are devil Was it possible to succeed if it was released exclusively in theaters? The film first appeared on Netflix in late June and was immediately adopted by everyone who watched it. Critics, fans, and anyone who saw him loves, and corrupt tomato points It is still in 97 %. At that time, Netflix also released the movie In three theaters for one week in June To qualify it for the Academy Awards. The sign never mentioned this data, but we can tell you, it was not the number one at the box office. Awareness and popularity had just started, and they did not stop.

Slowly but steadily, KPOP hunters are devil It has become one of the largest Netflix songs ever. The word oral, along with easy access, made it a sense of pop culture in the summer. Songs from the movie on Billboard Top 10Gain broadcasts on national radio and broadcast services. Gaming companies came an invitation to make goods. there Talk about the sequences, the crossAnd over two months since its initial release, it is on its way until the original NETFLIX movie is the most successful in all ages, live movement or animation.

All this happened before the end of this week. In Hollywood today, the traditional method of thinking is that the broadcasting film kills the box office horizons. If people can flow it at home, they will not go to theaters. There are definitely data to support this. Most people believe that the ideal formula is that something exclusively is released in theaters, as it can generate a wonderful tinnitus and box office, which causes attention to photographing the house. So the studio earns money on a movie in theaters, for its digital release, its financial release, and then the broadcast. Quartet retract with excitement and advertising, perfectly, lead new viewers to each format.

KPOP devil, hunter, Nevertheless, it changes all of this. It was not released on Netflix with a lot of advertising. Until its last theatrical release was not backed by hundreds of millions of dollars from marketing. The film has become a great success on Netflix because A) It is good, clear, b) people can see it immediately after their friends told them that. There was. It was available. We were already paying for that. By time, months later, the film got a larger theatrical release, as the culture permeated to be less successful in first place and in a reference movie. A film that fans know, and pushes it to watch in theaters only for the experience.

Historically, these types of films can be box office successes, but not always. Star Wars, For example, a return to the eighties, through special versions in the 1990s, and the released Prequel version in recent years, proves this. But these films were already available at home for a long time. KPOP hunters are devil It is generally believed as a new address. It is, in terms of days. But with regard to popularity and awareness, thanks to the amazing speed in which we consume content in 2025, it is already firmly firm.

Watch twenty six million KPOP hunters are devil During the ninth week of its launch from 11 to 17 August (which is The latest data issued by Netflix As of publication). Frankly, if you claim that each of these people paid $ 10 to watch the movie, and this is $ 260 million, about what Spider-Man: There is no way for the home It was made on the opening weekend. The point that takes place, after months of release, people are still flowing from them with wild numbers. Was it possible that the film would be close if it had walked on the traditional path to theaters? Not in the ninth week, to make sure. Will children of all ages go to theaters over and over again to watch the movie with record numbers? maybe. But the fact that it has already become something that everyone can definitely enjoy in this case.

If the film can first appear on broadcasting first, find its fans, then it becomes retroactively a success of the box office, then all bets are suspended. It is a complete reflection of the traditional way to think about Hollywood. No one wants to give up something free if people are ready to pay for it. Well, the message with KPOP hunters are devil It is that people will pay for it even if it is free because it is good and enjoyable and they love it. In this case, Netflix was the final marketing tool for the largest box office on the weekend.

KPOP hunters are devilIn addition to the new lyric version, which was played in theaters this weekend, It is on Netflix.

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