The publishers race to combat the threat of “Google Zero” as it changes artificial intelligence search engines

Publishers are racing to find ways to face the “Google Zero” threat-the sharp decrease in web traffic worries by many executives of the media about the launch of the tools based on artificial intelligence on the statute.

In late July, the recent repetition of the Google IQ in the UK was put forward after it has already arrived in the United States, prompting some publishers to warn of a clear decrease in traffic from the search engine that risks acceleration.

Google AI mode provides detailed answers to accurate search information at the highest results, and depends on an artificial intelligence overview that summarizes the results without the need to click on the source materials.

“Like everyone, we have definitely felt the impact of an overview of artificial intelligence. There is only one direction of travel; artificial intelligence is not only improved, but they improve better in a huge way,” said Sean Corinueel, CEO of the immediate media, who possesses the times of radio and good brands in the United Kingdom.

“It is only heading in one direction, and we must assume that the disposal of it will be blatant at some point in the next few years.”

According to an Enders and Residence Provessions report, media groups were “losing vision and value as their content is used but not rewarded”, with about half of the reporting of the lower research movement during the past year.

Anders said that the general views are the visits of the Al -Ay Il website, as four in five consumers depend on “search results for zero” in at least 40 percent of their search operations.

Other recent studies conducted by the PEW Research Center and Authoritas Center have shown that Google users were less likely to click on the links when AI summary appeared in the results. Google said there are “basic defects” in the reports methodology.

The following digital content, the American Media Organization, said that the latest survey of its members showed the average referral movement throughout the year from Google Search to Premium Publishes in the tenth in May and June compared to the previous year.

“Google Zero” was the group’s “North Star” strategy when thinking about how to find readers and reach articles from dozens of titles in the future, said Neil Vogel, CEO of People Inc, the largest digital publisher and printing in America.

Vogel was speaking when the publisher said he would rename the brand from Dotdash Meredith to People Inc to reflect its largest and most famous title. He said that the press was “by people, to people, we are not classified, and we are not artificial.”

Google’s research has already decreased over the past five years from about 65 percent to nearly 30 percent of traffic even before launching an artificial intelligence overview and artificial intelligence.

Sajaida Mirali, CEO of the Professional Publishers Association, said that some publishers who relied on readers who find their articles using Google have warned that “clicks” of the UK research movement also after providing an overview of artificial intelligence.

Artificial intelligence and general view can cover some of the lifestyle publishers that he relied on for traffic, according to Meraali, such as recommendations and help in topics such as gardening. One of the publishers of cars, who invests in a detailed automatic content, has reported a 25 percent decrease in traffic to articles that are first classified as organic research, according to PPA, although 7 percent increased in clarity of research.

She said: “Given that the tool provides lower bonds, I think it can be only bad (for publishers). Artificial intelligence is just an extension of the problem.”

“This means fewer readers, advertising disorders, and subscription transfers,” said Jason Kent.

Google says otherwise. Executive officials from the American group held a meeting with publishers in late July, according to the people who attended the session, where they argued that the clicks from the search results pages with an overview of Amnesty International are “higher quality” – where users are likely to spend more time on sites.

In this month’s blog post, Google said that the total organic clicks from Google Search to the websites were relatively stable on an annual basis, while the average click quality.

“Although the total traffic to the sites is relatively stable, the web is vast, and the user’s trends convert traffic to different sites, which leads to a decrease in traffic to some sites and increased traffic to others,” said Liz Reed, Google Search President.

“We are constantly directing billions of clicks to web sites daily and we haven’t noticed significant declines in the total traffic on the web as proposed,” Google said in a statement.

Whatever the impact of general glasses and artificial intelligence now, publishers are preparing for a future where Google is less important to their sites.

“It is clear that the change is underway” for the future of the research movement, “said Reach CEO of Reach, the United Kingdom Group, which owns newspapers including The Mirror and Express. “We are aware of the need to prepare for what some Google Zero calls or definitely a future that differs from the research -based ecosystem that is operating over the Internet for 25 years or so.”

He said that the goal is that there be a “diverse ecosystem from the two references, the construction of the direct stores, the direct audience … and the use of the diverse power of the audience network with the aim of reducing dependency on any single individual source.”

Some publishers are also looking for new ways to pay revenues such as events and live conferences.

Cornwall from the immediate media said that the diversification of revenues was a key to facing the decline in the research movement, by building a direct relationship with readers through the digital contributions that were presented through its food, the Times radio, history and gardening content.

Corneuel is also developing a book within titles as reliable “trademarks” in itself, and the group turns into a “talent factory”.

“For 35 and below, so Gen Z and Millennial, it is very clear that they do not really have a lot of loyalty or follow brands. Whoever follows it is an individual talent,” he said.

Corneuel also pointed out that the effect of artificial intelligence research tools seemed different depending on the type of content and address, with reliable brands “in the category”.

Moreover, some categories – such as the “Newsy” content do not seem to have a radio – shown in project overview.

“Everbrling content, such as how to boil the egg, or agricultural roses, or what happened to Henry VII … is very easy to answer an artificial intelligence overview.”

Henry Four Walker, CEO of Newsquest, local news publisher in the United Kingdom, said the media was at least less affected due to the difficulty of cloning “terrorist” reports instead of “evergreen” topics such as recommendations.

The group was still tense about the future with the improvement of artificial intelligence tools. “The key is to pay direct traffic,” he said.

VOGEL People Inc said that the company was finding other ways to earn money from readers, from subscriptions, social media and newsletters, to participate and use Apple News as a platform. “We made it with 1000 different things – in terms of the audience we are fine.”

Vogel said that the group needed to produce materials “is very convincing for people to want to return – the world does not need any other medium content.”

He added: “I really love our chances. We loved us in the post -time world … We looked back to the pre -Google world. How are media brands? You had to contact people directly.