In June, my children and I flew from Singapore to Texas to visit the family.
After several weeks, we met with my husband in New York City. Then, she flew alone, I went back to Asia, followed by my husband later. Ultimately, children returned with a group of grandparents in clouds.
In everything, our summer journey took seven separate reservations to get rid of them-a twisted mix of tickets in one direction and the return trips-sometimes between people on the same trip.
Alex Manz, CEO of Fire, said that the flexibility necessary to avoid this seizure of the reservation, which lasted for half a day to implement, can not only be – it is present today.
His company aims to convert airlines from the reservation system operators into digital retailers who work more like Amazon and Spotify, he said.Squawk box asiaFriday.

He said the main advantage of this change is familiar, he said: the shopping cart.
“We are used to the shopping cart in every retail experience that we know – material and digital – however, airlines are still following this very traditional linear flow when booking and managing your flights,” he said.
He said that shopping vehicles allow bulletins to buy different trips at the same time, and passengers in the same reservation to choose different seats, luggage allowances and preferences such as going up to priority.
Indicate Travel CNBC Article about the number Travelers from businessmen who, often quietly, take their families and friends with them on work trips.
“You may be able to fly in the business cabin to pay your company, but your family may fly in a distinguished economy,” he said. “You can’t do that day on the traditional reservation system. You must make two reservations.”
More than flight reservations
Reservation systems of the next generation, which are developed by Flyr as well as other industry players like Amadiosand Pasture And TravelPort helps transport airlines beyond Legacy PSS, or “Passenger Service System” technology, to “offer and request management” systems.
The promise is a more customized and flexible reservation process, as travelers can change purchases and recover money themselves, with the option to buy more than just trips.
“We are helping the airlines original, so on their website, selling hotels, car rental, activities, insurance, and even electronic, if they go abroad, for example,” he said. “This allows the airline to compete more with travel agents, especially online travel agents.”

A major test for this new system is scheduled to take place later this year with the launch Retada water. Manz said that the Saudi transport company, which is based in the Kingdom of Saudi Arabia, will be launched through a partnership with Flyr, without PPS technology, making it the first “digital” airline in the world.
He said in a direct challenge to the industry view for a long time that this technology is necessary to support the distribution of the travel agent and communication with other airlines or not launching it, “RIYAHIR AIR will be the first airline in the world to actually get rid of, or even not launch with this old technology.”
Display management systems are a major part of the payment of the aviation industry New distribution capacity To customize reservation offers and increase airline revenues.
Next year, about 30 % of sales are expected to come from new distribution capabilities, according to the trends of investing in Amadeus Insights. a report.
In this report, more than one in five airlines said that the transition until a retail dealer is one of the three largest priorities in aviation technology today.
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