BCCI cursed care? List of the growing brand victims FT. Dream11

Being the sponsor of the official team for Indian cricket team It is an achievement of coronation of corporate marketing. With the stadiums filling and seizing billions through broadcasting and digital platforms, the sponsor logo on the chest orders for the players and remember the brand. However, since 2001, every company has ended this valuable position in conflicts – light battles, organizational repression, or severe financial stress. Last participant, Dream11It is now facing the special existential crisis amid comprehensive legislation against real games.

Dream11 and other fictional games applications with the government of India

Dream11 assumed Jersey bills and played in 2023 amid increasing assessments of the largest fantasy manipulation platform in India. Users collect the apparent teams of real players and betting money for their performance – a model that led DREAM11 to Unicorn’s position. However, on August 21, 2025, Parliament passed Enhancing and organizing the online gaming billWhich categorically prohibits real money games applications. Once the president signs the bill, the primary product for DREAM11 will be banned at the country level.

These organizational strikes are previous problems. In early 2025, Dream11 received a tax request of about 1,200 rupees to evade the alleged commodity and services tax, although he succeeded in the notice. The new scrutiny by the tax authorities is still imminent, indicating the company’s ability to finance its multi -year care commitment until 2026. Without a legal solution, DREAM11 risks the loss of its primary revenue, and thus, put it in Jersey in the India team.

1. Desert (2001-2013): The longest operation in collapse

Desert GroupThe 12 -year association with Team India remains the longest care period in BCCI date. At its peak, the brand became synonymous with Indian Cricket, as it offered the financial strength and the attractiveness of the collective market. But behind Al -Jarez, the desert was involved in what would become one of the most famous companies in India.

Accused of collecting approximately 24,000 rupees through doubtful investors plans, the group spent years in bruising battles with the SEBI market organizer. In 2014, founder Subrata RoyThe arrest of the court’s belief symbolizes the fall of the dramatic group. What started as the most permanent crochet partnership ended as a legal warning story of ambition.

Also read: Dream11 and other Cricket Fantasy applications attach real money games

2. Star India (2014-2017): The giant of the media giant

when The Indian star The desert has been replaced, and the deal was seedlled: a Disney -backed broadcaster who owns cricket rights, watching the driving of the records, and the digital wave ride via Hotstar. But the cracks appeared soon.

The Competition Committee in India has started investigations into alleged monopolistic practices, while Hotstar has struggled to convert high traffic into sustainable profits amid installation competition. By 2017, the Star Independent identity was reduced by its integration with JIO, which reduced the dominant media empire that was one day to just another gear in Juggernaut in India.

3. Oppo (2017-2020): Smartphones and Glory is short-lived

In 2017, Oppo The scene stormed a 1,079 rupee sponsorships, indicating the intention to evacuate Apple and Samsung in the fast -growing smart phone market in India. For a while, her name at Team India shirts gave vision across every living room in the country.

However, the aura faded quickly. Patent battles with Nokia and International The company was consumed, while geopolitical tensions have fed the increasing doubts against Chinese brands. By 2020, Oppo came out early, moving away from one of the most expensive marketing platforms after failing to translate the cheerful stir into a strong market share.

4. Byju’s (2020-2022)

If the desert symbolizes the longevity and ambition, the code. byju toIt embodies the startup mutation in India. In 2020, with the teaching of the epidemic online, the Edtech giant took care of Jersey at the height of its evaluation – at $ 22 billion.

But rapid global expansion hidden deep financial cracks. The losses and the payment of assumptions quickly caught. In 2022, insolvency appearances appeared, and in 2023, BCCI BYJU took place to the National Company’s Law Court on unpaid care fees of 158 rupees. What was previously a symbol of entrepreneurship in New India ended with a dramatic descent to debt and progress.

5. Dream11 (2023 – Present): Imagination turns into an unconfirmed truth

The fantasy sport platform in Dream11 revolutionized the participation of fans when it took care of the year 2023. However, its basic works-real money games-are now facing an existential threat from the 2025 draft law that prohibits paid games applications directly. Already through demand for the commodity and services tax worth 1,200 rupees, a jersey deal in Dream11 may become looming on the horizon, the Jersey deal in Dream11 may become a diagonal of the patterns instead of an advertising plate, as the risk of its central revenue flow to it.

Also read: 3 reasons make prohibitions of betting applications such as Dream11 is a correct step