Representative Bayron Donalds, R-FLA
The 700 million dollar Baril It joins a list of companies’ mistakes that sparked a violent reaction.
The general anger revolves around the new Cracker Barrel logo, which includes a modern version that is no longer characterized by a man who rests on a barrel that was a distinctive symbol of the brand for nearly 50 years.
In recent years, many major companies have faced a violent reaction to prominent work decisions, starting from Target’s retreat on diversity, arrows and integration (Dei) to Bud Light partnership with a transgender influencer Dylan Molvani.
The movements did not attract severe criticism and consumer provinces, but in some cases, they affected sales.
The repercussions of the Cracker Barrel logo and Mingoper are not over. The shares of the food chain fell on Thursday, as the customer’s reaction and the investor was uncomfortable with the worst chain in the series months in months.
Craft barrel:
Craacker Barrel was facing a violent reaction after the unveiling of his new slogan, which fell an explanation of a man that rests his arm over a wooden barrel, which is a cushioning image of the southern hospitality of the brand over the past 56 years. The change was part of the company’s transfer of $ 700 million over 660 plus Restaurants. Regardless of the new logo, the brand update includes dilapidated dining rooms and a renewed menu, but critics say the brand rename is a risky step for a company that is already struggling with thin margins.

The new Cracker barrel logo appears in the restaurant menu in Homestead, Florida. (Joe Raedle / Getty Images / Getty Images)
Richard Stern, director of the Thomas Institute, said. Ro Economic Policy at the Heritage Corporation: “Like Bud Light or New Cokee, this is another example of how to give up your brand and loyal customers to develop business.”
Sterin argued that by chasing a new market, restaurant He has moved away from its roots.
Cracker Barrel shares fell by more than 12 % on Thursday, a sharp decrease since April, before ending the session by more than 7 %.
index | protection | last | Changing | % Change |
---|---|---|---|---|
CBRL | Cracker Barrel Old Country Store Inc. | 54.40 | -0.40 |
-0.73 % |
Cracker Barrel Executive insists on reshaping restaurants is “What the guests have requested”
goal:
TARGET was removed as a PRIDE event in his hometown and faced a 40 -day long boycott in response to its decision to expand the scope of its diversity policies and the rights and integration rights (Dei).
Keira Fernandez, chief influencer in society and stocks in Target, said in a memorandum of employees in January that the retail seller will implement changes as part of the “Bullseye” strategy that adapts to the advanced external scene. This includes the conclusion of Dei’s goals for a period of three years, ending initiatives and changing racist stocks (Reach) in 2025, as planned.

Target Corp. (Christopher Delvis / Bloomberg via Getti Earth / Pictures)
Fernandez said in the note that Target will also change the “Diversity of suppliers” team to “the participation of suppliers” to reflect “the comprehensive global purchase process through a wide range of suppliers, including increasing our focus on small companies.”
A few days after the announcement of the changes, the organizers of the Twin Citizen Pride Festival – which was the target for a long time – said that the retailer was no longer welcome.
index | protection | last | Changing | % Change |
---|---|---|---|---|
TGT | Target corp. | 99.24 | +2.19 |
+2.26 % |
Andy Auto, CEO of Twin Cities PRIDE, told MPR News that he had made a decision to pave the goal of any participation in this year’s celebrations due to Dei initiatives.
Reverend Jamal Bryant, residing in Atlanta consumers, urged to avoid spending money in the retail seller in the total full fasting, while the “fast target” movement said on its website that it wanted the target shareholders to empty their possessions in the retail seller as part of Boycott.
Anheuser-Busch:
The uproar against Bud Light and Anheuser-Busch Inbev started in early April 2023. I created and sent allocated beer boxes to Dylan Mulvaney to distinguish “365 days from GIRLHOOD”. The campaign caused a violent reaction with the brand customer base. Music Kid Rock published a virus video of himself releasing the Bud Light shooting cases with a gun.
However, the company’s attempt to send itself from the campaign and stop Mulvaney publicly publicly angered LGBTQ+ progressive and allied advocates.

The uproar began against Bud Light and Anheuser-Busch Inbev in early April 2023. (Photo by G Fiume / Getty Images / Getty Images)
sales Light Modelo Especial has been overlooked Light To become the best -selling beer in the United States, Bud Light kept the title as the best -selling beer in the United States on an annual basis for more than two decades.
index | protection | last | Changing | % Change |
---|---|---|---|---|
bud | Anheuser-Busch Inbev | 63.87 | +0.80 |
+1.27 % |
Bin and Jerry
After announcing that it will stop distributing its products in the occupied Palestinian territories, the company faced provinces from the pro -Israel groups and investment procedures from the American states, citing the BDS control laws.
Since its foundation in 1978, Ben & Jerry has been famous for its left -wing diet, and Fairmont’s ice cream maker was able to maintain an independent board of directors to continue its gradual activity even after selling it to Utyver in 2000. And the unique structure of the deal that allowed Ben & Jerry to wander around passing problems without being withdrawn not traded to Fray.

A variety of Ben & Jerry ice cream appears in a store in Manhattan, New York City. (Reuters/Andrew Kelly/Photo File/Reuters)
Unilever to reduce 7500 jobs, rotate ice cream unit
In July 2021, when Ben & Jerry announced that it would not sell its products to the Israelis in the West Bank, which the company indicates as “occupied Palestinian lands”.
The move sparked anger on both sides of the political corridor amid accusations that the company was boycotting Israel as part of the boycott movement, and wounds, sanctions (BDS), which Ben & Jerry denied. He threatened Israel Take action against Unilever On this step, American lawmakers called on the Securities and Stock Exchange Committee to launch an investigation into the parent company.
In March 2024, Unilever operated the ice cream business, including Ben & Jerry’s, to become a smaller company.
Fox Business continues to Cracker Barrel, Anheuser-Busch Inbev, Target and Ben & Jerry’s to comment.
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