Artificial intelligence controls our social media extracts, but perhaps not what you expect

You don’t have to be chronic online to find out that AI Tolide Almost every part of our lives has infiltrated the Internet. Social media is no exception: Meta’s Amnesty International Chatbot It drives its way to search on Instagram and Facebook, and Grok offers a chat and content on X. Video generation features. Snapchatand YouTube and Tikhak.

Besides reaching users, artificial intelligence is increasingly important behind the scenes as a professional tool for social media brands and creators.

according to A new global survey From the Metricool Social Platform Management Company, most social media managers (96 %) use artificial intelligence tools to help them work. Almost three quarters of social media marketers use artificial intelligence every day.

“We are all trying to know the best way to use (AI), the correct tools, and how to really refine it in our brand’s voice,” said Aniston Ward, American Education Director and Director of Education at Metricool. “Everyone is trying to understand the best way to use it.”

Although artificial intelligence can achieve benefits to save time for people behind publications, obstetric artificial intelligence comes with disturbing risks in forming our online facts and not connected to the Internet. Since our favorite and creative brands find new ways to harness artificial intelligence, you must wander in the discussion on how to take advantage of cases of use of value intelligence with a priority to human communication.

The future of social media, artificial intelligence, raises concerns about deterrence Amnesty International The widely produced content is undesirable and and the sculptures that block the web and social media.

Here is how creators use artificial intelligence and what is the pitfalls.

How artificial intelligence is used to market social media

In many cases, social media functions include several roles in one: content creator, customer service representative, data analyst, comfortable trends, and external communications. As parties and budgets ShrinkSocial media professionals must feel more extension, as they face high expectations to publish several times a day on several different platforms. Industry There is no stranger to fatigue.

Here lies the great call from artificial intelligence, which promises to accelerate the workflow and automating worldly tasks.

“The truth is, if you are running multiple accounts and endless content, you need an additional pair of hands. I think artificial intelligence is artificially Geekout newsletter.

Navara said artificial intelligence could be considered a “super trainee.”

According to Metricool survey, the most common use of the solid organization is to generate the idea of ​​content or brainstorming (78 %), followed by writing of publications, clarification, and copies (72 %), and adapting the current text of different tones or channels (68 %). These cases reflect, most famous artificial intelligence tools are Chatbots. ChatGPT canceled the first place, followed by Canva, Gemini and Perplexity.

Professional photographer Gisel Arbillase It relies heavily on social media to reach new clients for her business in Buenos Aires. To ensure that these channels are perfect for pictures, they use Amnesty International to correct and improve its English.

“Since the English language is my second language and about 70 % of the people I work with, they are English speakers, I need to make sure that my grammar is clean. It sometimes turns into Adobe Creative Cloud, such as packing and removal.

Artificial intelligence has also begun in the big teams that focus on social media and marketing. Alba BenitezDirector and founder of the Marketing Company PluralShe said that her team uses artificial intelligence to unify the rules of their knowledge and files “to save us from small frictions” and simplify the processes.

“(Amnesty International) has been freed from the mental space of creativity. I can now devote more energy to develop new projects and pay our contacts more, instead of getting stuck in the noise of operations.”

Creating original content by photographing photos and videos can be costly and takes a long time. Artificial intelligence can help extend or adapt one part of the content to work on multiple channels, whether it is a video cutting, changing the volume of visual assets or creating different versions of the same message to suit the tone of the audience of each platform.

This is the use of AI behind the scenes is not immediately clear in the summaries of viewers who raise. Just as AI can alleviate the administrative burdens of creators, it can also raise our experiences on social media, if managed appropriately.

When (and why) is not using artificial intelligence

Artificial intelligence is not always suitable or useful for social media professionals. Quality is a great concern, as 45 % of the respondents in the Metricool survey of this as the main reason behind the impairment of artificial intelligence.

Quality problems can range from Chatbots Hallucinogenic Creating wrong information for more dangerous things such as repeating the biases in their training data. The content creator will not use an image created from artificial intelligence if the program makes mistakes in the company’s name, for example.

“There is a continuous battle for” it is the content that was created from artificial intelligence with the same quality of human voices? ”

Even if artificial intelligence tools improve accuracy and match content quality, maintaining a unique sound and personality is essential for major brands and young creators. If they rely heavily on artificial intelligence to create and edit content, they risk losing their personality. In the words of Navara, Amnesty International can formulate, but humans must polish.

“If the brand appears to be the same because it all uses the same model (AI), social media becomes incredibly boring and stops being a communication platform,” Navara said.

If your X or Instagram extract is the garbage that is created from artificial intelligence, it is more likely that you will miss the posts that you find of value and are persuaded in the end to abandon the platform. until Social media is getting more fragmentedWe are still looking to be aware, entertainment and communicate. The matter is badly ended in artificial intelligence.

Reputation

Regardless of the AI ​​Slop, which is widely hated, there is a risk of using technology at all. Controversial obstetric intelligence, from concerns about job security to legalMoral and the environment Fears. The use of artificial intelligence to create content or marketing comes with the risk of alienating an audience of artificial intelligence, especially since all platforms do not require adding stickers to the content of artificial intelligence, and many cannot refer to the use of artificial intelligence alone. Not only is the low -quality, biased or misleading artificial intelligence content that can bother users; It is a more accurate use of artificial intelligence and a lack of disclosure.

Recently, duolingo It announced the Amnesty International Interior initiativeGiving Amnesty International’s priority over human translators. It included vogue a The advertisement guess in the publication of the publication in JulyThe readers later learned that the model was not real but was created with artificial intelligence. Followers and fans of both brands immediately took on social media to tell the brands directly why they were not satisfied with those axes in artificial intelligence.

“We are all in this period of forgetfulness now where we press for the use of artificial intelligence. It helps a lot in thinking about the content and generating it, but I think there are some gaps lost in how to use it carefully,” said Ward.

These gaps can become clear and harmful to the brand. To put it in the right quorum, Arbelaez said that all her efforts on social media are to build confidence with potential customers and standing clients. Any social media expert will tell you that it is easy to lose the public’s confidence and difficult to restore it.

Find the correct balance of Amnesty International for All

Every creator spoke with distinctive places in their work as they will not use artificial intelligence. The specified tasks differed, but the common position was drawing the line before violating artificial intelligence or replacing human creativity. Benitez said that strategy, decision -making and sensitive communications are areas where Amnesty International has no place. Navara repeated this feeling, adding that artificial intelligence may be the trainee, but it should not be the creative director.

We are in a new fact as it seems that the Internet Humans are like artificial intelligence. Although male intelligence has worsened, there is a new spectrum that measures the amount of artificial intelligence that we will tolerate in our extracts. A large part of this is if we know that artificial intelligence is used, whether the statute describes it in this way or the creator reveals themselves.

There is an unfair segment of social media users who will not tolerate any Amnesty International. Some are completely professional from artificial intelligence. Finding the right balance is the challenge for social media managers.

As for our rest, we have to hope and trust that brands and creators realize that we do not want them to look and look like.

“Social media has always been about communication, and I think artificial intelligence can help in the media part, but the social part, trust, humor, sympathy is still human,” said Navara. “The brands that you remember will be those that serve their customers well and win.”