Chicago Beers approved the partnership of multi -year sports betting and the partnership of casino with Penn Entertainment.
the Multi -year agreement Penn’s Chicagoland Retail Properties and Hollywood Casino Aurara, new Casino partners in Hollywood as official casino partners, and Espn Bet SPORTSbook as an official sports betting partners in The Bears. This signs a number of rights in Penn, including IP, signs in the stadium, and different digital opportunities.
“We are pleased to announce this partnership regarding the opening of the new Juliet property in the football season,” said Todd George, Executive Vice President of Operations at Penslevin Entertainment. “Cooperation with one of the leading privileges in the US Football Association creates the new comprehensive marketing opportunities for our brands Espn Bet and Hollywood Casino.
“Through the partnership, we look forward to involving a large and emotional audience in the field of Soldier Field as well as through our online products and in the new Chicagolad area.”
Bears Chicago represents the constant focus on sports betting
This partnership highlights the continuous investment of Penn Entertainment in sports betting – a smart option, given recent studies that show The continuous and expected growth of the sector. With the generation of adults coming from Gen-Z proves to have an interest in sports gamblingProgress in the curve is a smart step.
Penn has obtained a lot of planned capabilities for its products, with a new set of features that have just been launched for ESPN BET, including Vancaster that allows users to find the betting market more easily. Regarding the physical games, Joliet was just the Hollywood Juliet on August 11, 2025, to replace the former Riverboat site, which carries the executives, the American Football Association and the Citizen of Juliet Tom Thiest in the attendance.
Finally, not another, construction is currently taking place on New Hollywood Casino Aurora, which is expected to open in the first half of 2026. It seems now as a strategic time for a partnership facing sports.
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