JEFF Flock “Fox Business” reports on Cracker Barrel that reveal a new logo as part of the broader brand update.
Slice He assumed the goal of Cracker Barrel, accusing the series that bears the title of the southern country to erase its heritage and its identity with its new controversial slogan.
the Burger series based in Indianapolis He moved to X on Thursday to hit the Cracker Barrel barrel to give up his roots, which means that the CEO of Julie Felss Masino comes out the identity of the store chain and the gift store in seeking to achieve short -term trends.
Cracker’s barrel stocks are drowned amid a reverse reaction to the brand raising you
“Sometimes, people want to change things just to put their own personality on things,” Steak ‘N Shake was published on X on Thursday, along with the image of part of the old Cracker logo. “In (the virgin barrel), their goal is to completely delete the character. Thus, the elimination of the” old timer “of signs.
Steak “Hook” aimed at the crusher barrel, accusing the series that bears the title of the southern country to erase its heritage and identity with its new controversial slogan. (Cracker Barrel / Fox News)
Steak continued, “Heritage is what happened to a barrel car, and now the CEO wants to get rid of everything. And American values. All of them are welcome. We will never market ourselves away from our past in a cheap attempt to obtain the approval of the trend. “
The Fiery Post Just one day after calling Steak ‘N Shake out Cracker Barrel on Wednesday to change the logo. In response to a leaflet from Trump’s adviser Alex Brosiitz, in which he criticized the leadership of the series for the new slogan, Steak ‘N Shake has accused the Cracker Barrel Directors Council of not respecting its “historical customers” or “brand”.
“In Steak ‘N Shake, we went back to the basics,” Steak’ N Shake was published to X on Wednesday. “Our fork potato is waiting for you. Oh yes, you can also pay now using Bitcoin!”
Craacker Barrel revealed its new slogan on Tuesday as part of its new brand campaign-which led to the elimination of the distinctive image of a man who rests on a barrel in favor of the text logo only for the first time since 1977.
Steak ‘N Shake Chain Restaurant in MiddleTown, Del. , 26 July 2019. (Jim Watson / AFP via Getty Images / Getty Images)
Conservative critics He said that the slogan is the moment “Bud Light” for the company after receiving an intense violent reaction on the Internet, while the CEO MASINO confirmed that the response was “very positive.”
Steak ‘N Shake, CEO of Steak’ N Shake.
According to the company’s press statement, this new slogan is still Craft barrel Distinctive gold and brown tones “and” Now we are closely rooted to the shape of the iconic barrel and the word that started everything. “
On Thursday, Cracker Barrel shares (CBRLMore than 12 % decreased, a sharp decrease since April.
On Thursday, Cracker Barrel’s shares fell by more than 12 %, a sharp decrease since April. (Istock / Istock)
Steak ‘N Shake and Cracker Barrel are working on customer service for more than 50 years. Steak ‘N Shake was established in 1934 in Normal, Illinois, while Cracker Barrel opened its first store in 1969 in Lebanon, Tennessee, according to their websites.
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“N Shake and Crake Barrel did not immediately respond to the comment of Fox Business for comment.
Amanda Massias and Lindsay Cornic contributed to Fox Business.
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