US orange shipments decline where Canadians find it difficult to swallow Florida

Do you feel a little pressure in the orange juice corridor?

between Climbing cost To get a cartoon of fresh juice tied, and slope recovery on US juices such as Tropicana, and now it is back away from American charges, you may worry that this primary element is at risk of becoming a luxurious good.

But industry and business experts say nothing is unexpected and that consumers have options.

Canada sees a “major discount” in imports of orange juice from Florida, but this is expected, given the high prices and the fact that the drink was Specifically targeted by our counter -clubsMichael von Masso, professor of food transplantation and resource economics at the University of Gillef, Ontario, said.

In other words, the noticeable decrease in imports may double due to the consumer’s continuous desire to buy Canadian.

“We may see an effect here as the American product only rises – which means it is declining in demand – but there are other options on the shelf,” von Masso told CBC News.

“Unless you are specifically associated with Florida’s fresh orange juice.”

US shipments decrease to the lowest level in 20 years

The total value of the American shipments of fresh orange juice to Canada has witnessed a sharp decrease in June to its lowest level in more than 20 years, according to data from the American Statistics and Canadian Statistics Office.

The total import value in June of fresh orange juice from the United States to Canada was $ 5.78 million, compared to about $ 12 million in June 2024, according to Canada statistics. Since January alone, the monthly import value has decreased by 64 percent.

There are a number of factors in play, “said William Hugins, Assistant Professor of Finance and Economics at McMaster University in Hamilton.

He said that the supply restrictions raised prices, which reduces the demand. In addition, there are 25 percent of the anti -Canada models on March 4.

Canada’s response to US President Donald Trump’s tariff affects $ 30 billion, including orange juice.

“Canada targeted orange juice in Florida specifically as a way to clarify a political point. We were not shy about it,” Hugins said.

He explained that orange juice is a practical symbolic for the United States, in the same way as a maple syrup in Canada.

He added that he also became a symbol of consumers boycotting: When shoppers think about orange juice, they think about Florida, and when they think about Florida, they think about Trump and his home in Lago.

“The main thing that you can do to give your finger to the most powerful man in the world is to harm the economy of his home country,” said Hugins.

Prices on the road

Orange juice prices have always been volatile, The Associated Press is also noted. Prices decrease when the harvesting of the bumper creates an increase in the orange supply and rises when frosting or a hurricane of fruit trees.

Recently, the price was rising, according to Canada statistics.

The average monthly retail price of the bipolar in June increased to $ 5.95, from $ 5.62 in January, and 54 percent rose compared to June 2020.

This year’s harvest in Brazil is likely to be the largest exporter of orange juice in the world, the worst in 36 years due to floods and droughts, according to Fundecitrus expectations, the Organization of Citrus farmers in the state of Sao Paulo.

In the United States, orange production in Florida has already decreased by 62 percent in the 2022-23 season after Hurricane Ian hit a crop that was already struggling due to gas lesions. Drought also reduced orange production in Spain last year.

But what Canada’s statistics do not show is that the price increase here is largely driven by the price of orange juice in Florida, repeat Von Massow.

In Loblaws, for example, a The 2.63 liter of Tropicana is based in the United States It may cost up to $ 13.50, but the stomach in Canada Personal computer sign It currently costs $ 6.50. On the metro, 2.63 liters of tropcan orange juice is $ 13.99, but 2.5 liters of The irresistible brand It is $ 7.69.

Canadian -owned juice oasis, which Sources of her orange from Brazil The juice in Quebec costs $ 5.49 for 1.5 liters in Food basics.

But all these prices are much higher than the Canadians in 2017. According to Canadian statistics, a two-liter orange juice contains about 3.61-40 percent less than now.

Prices increase the suspension of consumers

And consumers do not buy it.

The demand for global orange juice decreased by 15 percent on an annual basis between 2025 and 2024, according to It has reported from RabobankDutch bank focuses on food and agriculture. They pointed to the high prices, the weakest of consumers and limited availability.

in July ReportRabobank noticed “a sharp decrease in the supply of global orange juice.”

Some Canadian companies told CBC that they have Stop offering orange juice While rethinking their relationship with American products.

Huggins said he does not really expect orange juice to become the next “liquid gold”, like olive oil, Which recently witnessed its double rate over three years.

He explained that consumers have other options, and the boycott feelings are still strong.

“It is not as if there were no alternatives to orange juice. People will only drink apple juice,” Hugins said.