In exchange for rename MSNBC, the peacock slogans dropped

MSNBC will change its name later this year and drop the floors peacock image from its brand-the first real changes facing the audience in the next Versant chapter from Pom NBCunivesal.

The political news network will be renamed in the world of my source opinion, or MS now, the CEO of Versant Mark Lazarus wrote in an internal note for employees who saw CNBC.

In January, Lazaros told a group of MSNBC employees that the network Its name will not change. But during the past few months of transitional planning, NBCUNIVersal leaders decided that MSNBC take a new name “to accelerate the discrimination between MSNBC and NBC news organizations”, Lazarros wrote in the Memorial Memorandum.

Rebecca Kotler, President of MSNBC, added in her own note to employees that the concentration of the news group will not change.

She wrote: “Although our name will change, and who we are doing will not do that. Our commitment to our work and our fans will not give up what the brand was for three decades.”

MSNBC goes through an aggressive employment of about 100 new jobs to stand in its NBC News. The network has already rented about 40 journalists from CNN, Bloomberg, Politico and other news organizations to establish the first Washington, DC.

“During this time of moving, NBCuniversal decided that our brand requires a separate new identity,” Kotler wrote. “This decision now allows us to set our own path and confirm our independence as we continue to build our modern news process.”

Although the MSNBC and NBC News will have copies of coverage, such as policy coverage, CNBC News is already separate enough for NBC news that executive managers have decided not to change the name, according to the people familiar with the matter. Also, technically, “NBC” in “CNBC” never stems from ProadCasting Co.

However, CNBC will get a new slogan without the famous NBCUNIVERSAL. This will be true for all Versant brands that have a peacock in the logo. Sports content will be classified on the United States of America and the golf channel together under the United States of America. Digital companies GolfNow and Sportsingine will also change their slogans.

The name MSNBC and new slogans will be changed before the end of the year, when Versant plans to rotate as a company publicly circulated.

“In contrast to anything we did in modern memory,” Cotler said in her memoirs on Monday.

MSNBC is the second largest cable news network that has been monitored, with an average of 1.2 million viewers at peak time a year away. The network has 28 anchors on the air, 21 reporters and journalists, and provides more than 120 hours of live programming every week.

Detection: Comcast is the mother company of NBCunivesal, which owns CNBC. Versant will become CNBC’s new mother company in light of the proposed joining.