Why did Slate Automotive say she broke the symbol to EVS at reasonable prices

Supported from Jeff Bezos Slate Automotive He says he can sell an American -made electric pickup truck to about half the average price of transaction in the United States

The Slate Stadium is to keep the car as simple as possible to provide manufacturing costs, then allow the owners to add and customize the truck as they want.

Slate truck compressed – two doors and two seats in its simplest forms. It is a reserve – if you want an entertainment system, you should add it yourself. And you can. The car is almost customized to end.

Slate plans to sell more than 100 accessories for its truck, including a group that will turn it into a 5 -seat sporting car. But Slate also wants to make the truck “open source”, which means that anyone can make accessories to capture.

To date, more than 100,000 people have reserved the Slate’s Small Barebones truck.

The price was a big selling point in Slate. Nearly half of the American car shoppers say the highest defect in EVS is the price of stickers, according to a survey by JD Power in May 2025. Meanwhile, President Donald Trump was imposing. Definitions On foreign auto manufacturers and lowered EVS federal incentivesWhich makes it difficult for consumers to buy EVS.

Earlier in 2025, the company announced that its truck would start less than $ 20,000 with Federal Federal Tax Credit of $ 7,500. Then this language spent its website soon, the Trump administration issued an executive order in July, which began to retreat EV incentives.

The company says that the issue of its cheap truck will remain strong after the expiration of the federal tax credits in September.

The Slate question is whether the car is still convincing about 27,000 dollars or $ 28,000 because it will be about 20,000 dollars. There is only one vehicle in the United States less than $ 20,000 – Mitsubishi Mirage. But less than $ 30,000 is about 20 model, according to Cox Automotive. One of these is the Ford MAVERICK, which comes either with a straight internal combustion engine or a hybrid electric generation group, and has many features that the list lacks.

“Suddenly, this price point was not very competitive anymore,” said the deputy distance deputy measurement in the market. “But now you start eating on this profit margin.”

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