Playboy Transfer headquarters from California to Miami Beach with new ambitious plans

The distinguished Americana Media brand moves from La Curves to Miami Shakes.

Playboy announced on Wednesday that it will move its headquarters in Los Angeles to Miami Beach, “one of the most dynamic and culturally related cities.”

For transition spices, PlayBoy also develops New and re -imagined Playboy Club, which will be home to a restaurant and exclusive space for members only inspired by Playboy Storied Palace.

“Miami is one of the most vibrant cities, in our opinion, and most enjoyable cities in the country,” PlayBoy CEO of PlayBoy told Fox News Digital. “Looking at the position of Florida and Miami, a pro -business, leaving California, which is hostile to business and a very difficult place to do business as a business owner, we are excited to move to Miami Beach. Miami Beach was enormous and useful in this step.”

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The new PlayBoy HQ is scheduled to be located at the Rivani Penthouse Hotel, which is a high -end luxury office. In addition to the new office and the club, the company will also build multimedia content studios in Miami Beach to support its growing network.

“The content is the key to our strategy,” said Kon. “We are planning to build a content team in Miami with the transfer of the magazine where we re -launch the magazine and the concession of the playmate, and based on all this in Miami. Then we have a huge license company on a global basis, and we plan to build an important license team in Miami as well.”

“Miami Beach is one of the most famous and fastest growing cities in the world. It is a global center for culture, creativity and business-control the type of energy that complements the next chapter of PlayBoy,” Developer and construction Khalaf Rivani – Robert Rivani – Tell Fox News Digital. “PlayBoy brings a new brand development with a component of hospitality (we) cannot wait for an experience.”

“The relationship came through a joint friend and from the first meeting, I knew that Playboy belonged to Benthaus Rivani. This deal was months to make. Our brokers had effective in coordinating the vision, negotiating the conditions and putting the final touches on the deal,” Rivani expanded.

PlayBoy has not specified what might happen to the La La palace for a long time, but he told Fox Digital that it would be completely transferred to the new Miami office by next year.

The brand was established, but printable in 1953 Written by Hugh HefnerFormer author Esquire. The first issue appeared Marilyn Monroe and sold more than 50,000 copies.

Throughout the sixties and seventies of the last century, Playboy has reached its peak and soon became more than a magazine for men. She was distinguished by interviews with world leaders such as Martin Luther King Junior, Jimmy Carter and John Lennon, and began assigning literary imagination – all during expansion of nightclubs, casinos and TV programs.

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During the first decade of the twentieth century until today, PlayBoy began a axis towards lifestyle, fashion, and sexual and well -being licensing. The magazine stopped regular publication in 2020 and is now as a digital platform.

“This step is part of a larger migration than the influential companies that leave Los Angeles and New York to South Florida,” unlike Rivani. “When people think about Miami Beach, they think about iconic brands, an indescribable lifestyle and endless potential – PlayBoy connects all of this.”

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