The CEO of Karlsburg notes changing beer habits amid cost pressure

Spending pressure is divided into beer drinking habits, which increases expectations for beer factories, which are already fighting in low sales sizes.

The applicants increasingly exceed the beloved beer brands once and instead they choose alternatives or economics, Danish beer maker Carlsberg He said on Thursday, while Beermakers face wider pressure in the beverage sector.

“We see a continuous branching in terms of preferences,” CEO Aro Anderson told CNBC.Squawk Box Eurobe“Thursday.

He added: “People look either from the excellent brand or brand of the economy. So what will get a little pressure in an environment like this is actually the basic brands in the center.”

Beermakers fight several quarters of lower growth, as consumers have declined against high prices and deviated towards alternatives.

Carlsburg, the third largest factory in the world, became the latest to grow the growth of the second quarter. Organic folders He decreased by 1.7 % during the three -month periodIncluding the last loss of its San Miguel brand, even with the increasing demand for its excellent and alcohol -free products.

This comes after the budweiser maker AB Inb.The largest beer factory in the world, published last month a Worse than fear 1.9 % decrease on an annual basis in the sizes of the second quarter and Heinkin0.4 % sizes were immersed during this period.

Aroob Andersen noted that “the global consumer has a little temporary suspension of spending … so the volumes do not flow the way they did two years ago.”

Michel Dukiris, CEO of AB Inbev, said last month that the company’s continuous revenues and operating operating growth indicated “the elasticity of the beer category”, and Dolf Van Den Brink, CEO of Heineken in its flexibility in the imprint of geography.

Beermakers have been somewhat reserved from the modern pressure on the drinking industry, especially a Rawd in consumption of lives And continue with the opposite winds of tariffs.

BreWers, which is usually dependent on local production, is under less pressure to the manufacturer in the United States – even when they face higher fees than aluminum on beer cans.

However, the opposite winds of the wider total economy threaten to harm drinking habits and wider consumer spending.

Carlsberg CEO said on Thursday that the group’s basic brands – which include its Danish name of the same name as well as Tuborg and Kronenbourg – have been damaged more than the “consumer who is declining”.

He said he did not expect the economic opposite winds this year, but he noticed that he wanted to spend it selectively Excellent treatment products.

“It is an essential beer that declines while our growth groups appear in reality growth,” he said.

Meanwhile, the CEO added that consumption at home acquires more lands as the continuous increases in a half -liter price make the neighborhood in bars and restaurants less acceptable.

“What we saw on a number of quarters is that trade, so bars and restaurants are now suffering,” he said.

“It is outside the trade-supermarkets and retail trade-which wins at the expense of trade. It is not exciting but it was a slide scale.”