Perhaps social media addiction in Gen-Z resurrected an independent cinema

During the epidemic, cinemas struggled significantly, as the restrictions imposed on social distance have temporarily killed their business model. Many smaller and independent theaters Out of work always. However, since the epidemic has receded, the film industry has slowly stumbled. Attendance in theaters is not exactly the place it was before the epidemic, but the audience is much higher than it was during Covid, and it continues to climb.

A New article The Guardian published until the audience’s numbers slowly in Europe may be paid, partially, by richly the arrival of films provided by the Internet. The article provides some data (as well as anecdotal evidence) that indicates that the scene on the social media in which young people grew up during Covid led to the emission of interest in cinema with the capital of “C.” It is clear that the ticket sales in Britain increased, after 2012 (there was a pandemic), and many independent theaters are the place where ticket sales mutations were higher, the report says. He adds that in those sites, young people seem to lead a lot of new sales. Many Indie theaters show old films (if you are a resident of New York City, think about the Film Forum). The report notes:

Curzon reports, which run 16 sites across the United Kingdom, has been a clear transformation over the past six years in young people who exceed the old masses. In 2019, the largest number of those present at the age of Korzon was 65+, followed by 55-64. In 2025, however, the dominant age group is 25-34-rising from 16 % in 2019 to 31 % in 2025-followed by 18-25 (grows from 17 % to 24 % during the same period).

In independent theaters, the direction is the same:

The same applies to the location of the independent Bristol in the water gatherings, where the percentage of tickets sold to less than 25 years increased from 19 % (when reopened after the closure in 2021) increased to 27 % in 2024. (For comparison, the ticket share that was sold for more than the sixties also increased, but by only one percentage.)

The article indicates that access to classic, Indie and Arthouse films that the Internet provides may increase its interest in independent theaters. It was quoted as a programmer in the water gatherings as saying that many young viewers are “completely adventurous to their taste, especially when it comes to older films and re -change”, and they seem to enjoy classic classic and independent favorites. This may be because they were able to reach them online. It was quoted by ISIAH ROBINSON, 22, as saying.

In other words, it seems that the British Gen-Z children have discovered the cinema, and they seem to love it a little. Moreover, young people seem to appreciate the environment in which they do not constantly tend to their phones. “It is good to stop,” Sophia Criter, 23, told the Guardian newspaper. “I do not touch my phone all the time to be in the cinema. At home, I may complete the pass.”

The cinema theater screen is still a screen, but if it is not a fundamental improvement on the small cylindrical screen that millions of us carry with us everywhere we go (which constantly puts our attention). It is also good to see the world’s youth realize that the films are great. If Netflix and Letterboxd have to thank the sales of the rising theater, well, good on it.

It is not clear whether this type of renaissance that young people drive in America also, although the presence of the theater locally followed a similar compensatory path. According to the IMDB sales standards page, Mogho box officeThe tickets sold in the United States fell between 2019 and 2020 (fell from $ 11 billion to two billion dollars), but it was somewhat frequent in 2021 and 2022 (climbing from $ 4 billion to $ 7 billion). In 2023 and 2024, box office sales hover between 8.9-8.5 billion dollars. this year A slow starting startBut the summer months have Modify this to some extentThanks to some unconventional visits. Puffs from Prestige may also prove profitable as well.