“33 lost rupees”: The head of electrical marketing, for example, says first that the reel of the Instagram virus, left it “Flabergasted”. That is why

Bollywood actor Deepika Padukone recently participated in Instagram, which was part of a paid partnership with a famous hotel series. Soon the viral video went and got a total of about 1.9 billion views.

Nitin Chandel, former Ola Electric, said at the LinkedIn Publishing that he was “Flabergasted” with Count of View of Deepika Padukone at Instagram Center. He said that the numbers did not convey the full story.

Chandell explained that the pulley got about 1.9 billion and 1.3 million people only, translating into only 0.03 percent. He stated that this is much less than the average crying in Padukon.

According to the former electrical marketing chief, the average view of Instagram in Deepika is about 5 million, with a participation rate of about 5 percent. “This means that it is a reinforced reel (a paid campaign) that leads to a decrease in participation,” he wrote in office.

He said that organic opinions about the pulley may be about 10 million on the top side, which follows the fact that it is likely to be paid about 1.89 billion views.

Looking at the average Instagram cost for all Press (CPM) approximately $ 2, the campaign cost is about 33 rupees.

“Is it worth putting such an amount on Instagram clearly, not an attractive content (it is an advertisement like the advertisement)? Such wastes at times of the day when you can do a lot in this money !! How can you do it with 33 hatred?” Chandell books.

Watch the viral ball here

The publication sparked an online conversation, as some users described the spending that the advertisement was not all this engagement. However, others supported the announcement of the advertisement and indicated that the tanna after the “most accounted” world poster alone may justify the cost of the brand like Hilton.

“Creativity itself is very boring. It seems that the correspondence is everywhere. Hilton Me Rin and E -Kia Hostel Cartin Hain? A ton of money on production, but from a metric perspective at the time of the Cartier, where it only stands with a voice that surpassed several times on Hilton,” a user commented.

One of the second users said: “It is a maximum of a maximum.

Another user wrote: “On the assumption that it is 33c, it is just a criminal crime. I would like to hear the logical basis of the brand manager and the media for this.”

“I think that spending is less than the advertisement, assuming a decrease in CPM and some of the firi elements. When the formation of a Sonicorns loss, it cannot be mistaken in the annual annual annual spending, and companies rich in money cannot be mistaken to try to hear them on DIN.”