IGP charges 1.6 million fries to 104 countries, and records 3X on Raksha’s orders

IGP, the Global Direct-To Consumer Multi-Customer GIFTING, has reported that standard sales during Raksha Bandhan 2025, driven by “Rakhi Wali Feeling”. The company shipped more than 1.6 million Rakhs to 104 countries, saying that if it is placed from one side to the end, the total length will exceed 470 km, almost the distance from London to Paris.

The platform has highlighted its long cooperation with more than 10,000 craftsmen, who designed and complex RAKHIS fishermen throughout the year. IGP said this freshness, which often includes the traditional Minakari designs and the endlands, also liked it as an artistic pieces that can be worn.

According to the company, some categories grew up to 30 % on an annual basis, as more than 335,000 messages were exchanged on its platform and its purchase in the distinctive craftsman Rakhis. Delhi, NCR, Mumbai and Bangalore registered the largest number of requests between the metro, while Ahmed Abad led the first level cities. Dehradun, Surat, Vijayawada has seen the largest growth in the 2 and Tier 3 sectors, with smaller cities such as Jalandhar, Jamshedpur, Karnal, Jabalpur and Udaipur also from a high demand.

Internationally, the United States, Canada, Australia, the United Kingdom and the United Arab Emirates have formed most of the requests. The United States has recorded a 5 % increase on an annual basis in the average value of the request. The Bhaiya-Bhabhi Rakhi category has witnessed a remarkable growth, reflecting a trend towards the inclusion of more family members in the celebration.

Besides Rakhis, IGP delivered 50 tons of traditional Indian sweets, with Kaju Katli as the best option, and 30 tons of dry fruits. The company also advanced customers abroad with products such as Baklava.

In the last two days before Raksha Benhann, 6.5 % of the total requests have been placed, with a similar increase in rapid delivery and semen on the same day. Basic system analyzes indicated that 90 % of the requests were submitted by women, despite industry data indicating that about a third of the online shoppers were men. About 75 % of IGP customers were repeated buyers.

The designer Rakhis has remained a strong class, while personal obstacles and luxury return gifts gained traction. The company also informed a 10 % increase in the return gifts that the brothers bought.

“This is Raksha Banshan, we have seen 3x growth in total demands and a remarkable transformation in consumer preferences. I witnessed personal obstacles and return gifts at the highest height, which enhances the continuous move towards the most thoughtful and degrading gifts,” said Tarun Joshi, founder and director of the IGP.