Ford said on Monday that it will invest two billion dollars to convert the Luisville assembly plant into a factory capable of making a new generation of EVS at reasonable prices, starting with a medium -sized pick -up truck at a basic price of $ 30,000 to be launched in 2027.
This is not a standard factory upgrade. To reduce the cost of manufacturing, Ford has raised the mobile collection line system launched by Henry Ford more than 112 years ago.
The car industry is ready to change the system that made Ford that made Ford a familiar name reflects the high work of selling a group of electric cars at reasonable prices that can be made in the United States faster and more efficient, and with a fewer parts, all while maintaining profit margins. As Dog Field, the chief design officer in Ford, not only reduced the individual costs, but rather the change that will allow the auto industry to compete with China.
Ford Jim Farley CEO, the new production system, EVS line, and investment described $ 2 billion in recklessness.
“There are no guarantees in this project.” “We are doing a lot of new things that I cannot tell you with 100 % uncertainty that all of this will go well, it’s a bet. There is a danger.”
It is a bet that Farley believes that he deserves to be made. The company’s EV section recorded a loss of about $ 1.3 billion in the second quarter of 2025 and the best sales of EVS, which is the F-150 Lightning and The Mustang Mach-E, decreases.
It is a bet that started several years ago with a SkunkWorks team Among the about 500 people in California – led by the former CEO of Tesla Alan Clark and Fill With talent From companies like Tesla, Rivian, Apple and Lucid Motors. The team, which is divided between Palo Alto and a new office in Long Beach, has developed the new production system and the main vehicle platform that will be used in the Luisville factory.
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The end result is what Ford calls the “Global Production System”, which changes the individual transport line to a three -branch assembly tree. Ford has also developed the Universal EV platform, which will use the Lithium phosphate batteries using a licensed Tech from the Chinese Catl and manufactured in its new factory of $ 3 billion in Michigan. This factory, which is expected to take place in 2026, will employ 1700 clock workers.
The new EV platform will consist of mono -cut aluminum monuments that use much lower parts and will allow the front and back of the car separately to two branches. The third branch may be more prominent; This is where the structural battery will be assembled with seats, key devices and carpets. The three components will collect at the end of the line to form the car.
The end result is EV, which contains 20 % lower parts, including 50 % lower cooling hoses, and 25 % of the fasteners, according to Ford. The first EV outside the line will be a medium -sized pick -up with the same size as the Ford Mobile, but inside.
Unlike the traditional assembly line, where workers move along the wire harnesses and other parts to the frame, the EV platform will consist of three groups. Within that group, all fasteners, scanners and energy tools required for the job are included – and in the right direction of use, according to Ford. The system also reduces the number of sidewalk stations by 40 %.

The company said the EV platform will be produced by 15 % faster.
“Certainly I have not seen anything in the public domain that looks like this,” Clark told Techcrunch in an interview before the launch. “I think the manufacturing expert will look at this, especially if he is in the auto industry for a few decades, he makes fun of it and says,” Why do you do this in this way? “
Clark is convinced that once manufacturing experts see the speed that the car can move from start to finish, others will try to emulate this.
The new coordination and EV platform will change how to make a Luisville factory and reduce the number of workers working there. The transformation is likely to extend through the broader supply chain as well. In the end, Clark says, this will maintain American jobs.
Ford hires about 2,808 workers per hour Louisfil Factory for AssemblyThis makes Ford and Lincoln Coser. The production of these two cars in the factory will continue until the end of this year, before Ford begins re -equipping the factory and switching to the new EVS family. In the end, the factory will support 2,200 workers per hour – 600 less than the day.
A Ford spokesman said that the auto manufacturer provided a special program for retirement incentives for workers. If less than 600 early retirement show workers are taken, roles will be presented in other facilities.
Less workers and a “large” increase in automation may usually lead to anti -UN -Auto workers. But Clark says that Ford worked with UAW closely from the beginning and that there is “purchase”.
He said: “The difference is really excited about what will happen because they know that we must be able to compete and we have to make money from this project in order to stay in America,” adding later, “This is not really, as you know, optional.”
Many UAW representatives spoke during the event and supported change, which they said would reduce the twisting, operation and curvature required for assembly workers and safety improvement.
“The work environment has been taken much more,” said Brandon Resinger, head of the Louisville Association Factory. “We have to have a healthier workforce. We must be able to return home for your families and not inflammation at the end of the day, which will be great.”
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