HBO Max will cut the password sharing next month

Discovery Warner Bruce He says he will start following people who follow more strong passwords. People who insist on adding viewers outside their families will be asked to pay an additional $ 7.99 per month.

These drawings were already present for a while, but the restrictions were not strongly applied. This ends at the end of August, said WBD JB Perrette.

Bert said that the company has been testing for months to determine “who is a legitimate user may not be a legitimate user.” He said, “We put the network in the right place, if it is possible to speak.”

Warner Bruce discovery The campaign was threatened to share the password for more than a year. Enfinning will follow the Netflix decision to put an end to the participation of the password in 2023 and similar procedures in February 2024 by Disney+,. Holo And Espn+. Disney CEO Bob Egger said the issue was a “real priority” in a profit call with analysts in 2023.

Password sharing has become A problem for all broadcasting services The industry can cost up to $ 25 billion a year, according to the Citibank report. Netflix said in 2022 More than 100 million families use the accounts paid by other people.

The motivation campaign pays subscriptions, though. He saw Netflix a Significant increase In recordings after the user password sharing has been banned. The growth of subscribers in the quarter after the procedure witnessed 5.9 million new users, approximately three times the analysts.