Sonos raises prices this year to compensate for customs tariff expenses

Sonos Plan to raise prices Through its products later this year to reduce the impact of definitions on its profits, the company revealed to it Financial results For the third quarter of 2025. The products and their new prices have not yet been included, but she said that she is evaluating any changes that she might need for its promotional strategies and that it has flexibility in transferring production between Vietnam and Malaysia as needed. It should be noted that the Trump administration imposed a 20 percent tariff on imports from Vietnam and a 19 percent tariff on imports from Malaysia. Sonos also said that she will invest in diversifying her geographical mark and expanding her presence in the markets, which only represents a small share of her revenues today to push growth.

The company took steps to diversify its supply chain last year, which led to manufacturing facilities in the two countries mentioned above. It now depends only on the Chinese plans of the United States -related products for a limited number of accessories, such as headphones. However, for the third quarter of 2025, the Sonos Total Margin for the third quarter of $ 2.1 million and its cash flow at $ 3.5 million. In the fourth quarter of the year, which covers the holiday shopping season, Sonos expects the tariffs of the total margin to reduce $ 5 million and remove between 8 to 10 billion dollars of cash flow.

In general, Sonos recorded revenues of $ 344.8 million in the third quarter, which is approximately $ 100 million from its revenues for the fourth quarter of 2024. It is not a secret that 2024 was a difficult year for the company. A big update Break its applicationThis led to the delay of product versions because it works to fix the problem. The former CEO of Sonos Patrick Spence resigned at the beginning of 2025 and was replacing By former Snap Tom Conrad.