HBO Max plans aggressively to share the password starting next month

Another main flow platform has been appointed to reduce the password sharing. JB Perrette, Head of Broadcasting and Games at Warner Bros. Discovery, I only told the investors HBO Max will start a “aggressive” correspondent campaign about the practice that begins next month, according to the profit report.

In addition to the most stringent messages, the company is looking to close any gaps that allow users to share account passwords by the end of the year. Perett said the company is testing to determine “who is a legitimate user may not be a legitimate user.”

He said: “The language of the message was at the present time a soft and somewhat cancelable message.” It will start getting more stability, so that people must take action instead now somewhat to have to be a voluntary process. “

The company hopes that these measures will gain financial rewards, as Perett said that “the real benefit will likely start in the fourth quarter and then start in 2026.” This is not a despair step. HBO Max was really fine, As .

HBO Max is just the latest player to put Kibosh on the password sharing. Netflix Disney+ performance .