Tinder explores redesign, “modes”, and college features to enhance participation

Tinder is still struggling to generate revenues from its users, as it reported a 7 % decrease in the payment of users while its mother company, Match Group, witnessed a 5 % decrease in Q2 2025 via all dating applications, including Tinder, Hinge, Match.com and others.

To enhance participation and pay more people to pay the price of its products, the company has implemented multiple new initiatives. During the profit call in the second quarter of the match, the CEO of Match Group Spence Raskoff said that Tinder will appear for the first time in a new feature called “conditions”, which will allow users to switch between different dating goals to explore new communications in actual time. This is similar to a previous option as Tinder allowed users to put them The objectives of the relationship directly on their personal files.

Tinder will also explore a broader redesign and other new features, including those targeting university students, to pay more use between Gen Z.

Another new feature allows users to like specific parts of a profile, pushing people to start conversations based on these likes, similar to the Match dating applications.

The changes reach a quarter of a quarter of mixed to the giant of dating applications, which I mentioned Fixed revenues on an annual basis of $ 864 million and profits that decreased from 133.3 million dollars on an annual basis to 122.5 million dollars in the second quarter. However, the company provided Q3 expectations better than expected with revenues of up to 910-920 million dollars, which strengthened post profits.

Match has also announced that it will invest 50 million dollars in the development of products, as the dating applications maker aims to communicate with the younger Gen Z users and use artificial intelligence to improve its products.

“We will take the first steps towards updating the new user interface in the Q3, with a cleaner, faster and more modern look through the entire application,” Raskov said. He added: “We are on our way to testing the first version of the tab” Knowing who you like “this fall with the aim of helping users communicate with the people who want to interest them, in addition to paying more revenues.”

In the case of the latter, Tinder continues an experience with The match that works with a detectAnd that first appeared in New Zealand earlier this year. The feature provides matches with auspices based on information from your Tinder profile, answers to questions, optionally, visions of the user’s camera roll.

Now, the company intends to offer this feature to more geographical areas.

“The interactive matching experience that we test in New Zealand is specially designed to attract this type of audience (users under the age of 30): a person who does not only want to judge his physical appearance. (The feature is) a person is ready instead to put some time, answers some questions, then gets a custom result.”

In addition, Raskoff indicated that Tinder is considering launching more college features, including allowing users to search only within their college or other chosen colleges, to attract younger users.

The company also offered an update to Tinder’s Double history optionIt was launched in June, allows users a friend of a friend to match another couple. The dating company said it has seen positive results as it uses 92 % of users the feature under 30 years old.

This was the first quarter of Raskov at the top of the match group, where he was the founder of Zillow Group and a member of the Match Council hiring CEO in February.

Earlier this year, the company announced that Faye iOSOTALUNO will step down from the position of CEO of the application in July, with Raskoff assuming this role. The company also recorded 13 % of its employees (about 325 people) in May, and Closed open roles.