Roku just launched an advertising free broadcast for $ 2.99 per month

If you are tired of high broadcasting service costs, Roku has some good news for you.

The founder of Rocco and CEO Anthony Wood says that the broadcast service that has just been launched costs “less than a cup of coffee.” However, he added that he is not intended to compete directly with Netflix and other signs, but rather complete them.

The new ads free of ads, HowDy, today, came, and comes at a time when the cost of commercial -free commercial broadcasts increased. It is now expected that the signs will raise their prices annually. For example, Netflix increased its prices earlier This year and its excellent plan, which is free of ads and supports 4K broadcasts, now costs $ 24.99 a month. Only last month, Peacock collided with the costs of its advertising -free plan now $ 16.99 a month.

“We meet a real need for consumers who wish press release.

Howdey now provides a more budget option at only $ 2.99 a month. The service will provide 10,000 hours of content from partners such as Lionsgate, Warner Bros Discovery and Filmrise, along with some original Roku addresses. This includes classic films like Graduateand Tank dogsAnd Dance.

“With the participation of more than 125 million people per day, Roku is the perfect partner to launch a more easy supplement for high -price Svods,” says Jim Baker, head of TV distribution around the world at Lionsgate.

Howdey will be available at first exclusively on Roku devices, but it will be released to mobile platforms and other platforms soon.

The new advertising -free display joins the company’s other broadcast service, which is the Roku channel, a free TV platform supported by ads. These services include Fox Toby Paramount’s Plutotv has grown in popularity in recent years and created a new revenue flow for media companies. Roku channel is the most popular in these services and has been calculated 2.5 % of all TV watching in the United States Last June, according to Nielsen.

In June, the company signed A major advertising deal with Amazon ads It aims to facilitate access to brands to access viewers via two companies’ broadcasting platforms. The partnership allows advertisers access to more than 80 million American families through a group of Roku and Fire TV devices.

The launch of the HowDy also comes a few months after Roku’s acquisition of direct TV Frndlytv For $ 185 million. The service provides users with access to 50 live channels, including History, A & E and Hallmark for plans ranging from $ 8.99 to $ 12.99 per month.