Spotify expands access to members of the United States family plan for the first time

Spotify expands access to audio books to more subscribers in the United States. The company announced on Tuesday its launch of $ 11.99 per month of the Audiobooks+ plan in the market, which allows subscribers or family members in a family or binary plan to add 15 hours of audio listening during the month the highest basic plan.

Despite Spotify Firing Audiobooks service in the United States in 2022, family members were accepted in the plans of the duo and the family for a long time.

The offer allows audio books for family members for the first time in the American market.

Through Spotify Premium, subscribers can already reach 15 hours of listening in a month and they can buy additional hours to top it, as needed. However, the Audiobooks plan gives subscribers the option to add frequent access to an additional 15 hours each month, as well as the current monthly allocation of the excellent plan.

Although this may be indifferent to any audio audio book, an American Old Book of Audiobooks+ also means that other members of a subscription plan beside the card holder can now reach Spotify for the first time for the first time. This is possible through the additional function called “Audiobooks+ for members of the plan”.

With the launch, the United States joins a handful of other markets with access to audio books+, including Ireland, Canada, UK, Australia, New Zealand, France, Belgium, Netherlands, Luxembourg, Germany, Austria, Switzerland, and Liechtenstein.

The announcement of the expansion of the plan in the United States comes shortly after A quarter difficult As for the broadcast giant, the expectations have passed and have been informed of weak guidance. The CEO of Spotify Daniel E you has noted the work of weaker ads. (Spotify ads chief had just left for Doordash, the media was reported before the profits.)

Despite the loss, the company’s bright point in the quarter was the user’s growth. Active users grew by 11 % to 696 million, and paid subscribers grew by 12 % to 276 million during the second quarter. The goal of the new Audiobooks+ plan is to extract more money from these current customers.

In December, the publisher Harbercoulins disturbed a solution to the problem with family members’s inability to reach audio books. In the time, Brian Murray, CEO of Harpercolllins, said at the time that Spotify was working to control a “technical problem” with family plans that limit the flow of audio kitchen only to the credit card holder of the family plan.

Last month, Spotify made this promise when it is expanded Audiobook arriving at planning members for the first time with the launch of Audiobooks+ books in many non -American markets.

Spotify does not participate in the number of excellent subscribers in Audiobooks flows as well as music or podcast, but indicates that hearing hours have risen more than 35 % year on year in the United States, the United Kingdom and Australia. It is worth noting that this is before these additional plans are available.

The new subscription news follows Spotify’s advertisement On Monday, its subscription prices increase from 10.99 euros to 11.99 euros across the markets in the Middle East, Africa, Europe, Latin America, Asia and the Pacific.

Spotify says she will test other options for future books lovers, including direct sales.