The founder of Millennial Athleisure Darling Voices has reappeared: “I am back, darling”

“We have returned, darling,” Hani said in a reel published on OV’s Instagram Last week. The original external sound said it started a job With OV again in late last year, shortly after a special stock company bought the troubled brand and asked Haney to return home.

It is a complete circle in a comprehensive rough journey for OV:

• The DTC brand in 2018, five years after its establishment, reached the hordes of the Millennium masses and rated 110 million dollars.
• Its evaluation decreased to $ 40 million in early 2020. I pushed Haney is outside as an executive chief in a very advertising quarrel.
• OV reported the first profitable month shortly after June 2020, but the reform did not destroy – all its stores closed last year before accepting the acquisition offer to avoid bankruptcy.

now…Hani recently told the monthly Texas that she wanted to chase General Z with more active fashion for “fashion and exciting”. Her return comes at a time when everyone – including high -end fashion – is doing athleisure, and direct competitors such as Vori and Alo gets on the ground.-to

This was the report It was originally published by Morning drink.