Amazon removes Wondry’s employees because it rethinks its own podcasts

According to what was reported, Amazon records more than 100 employees because it repairs its podcasts amid large seizures in this industry.

Bloomberg mentioned for the first time on Monday that Amazon About 110 employees are demobilized From its PodCast Wonder and converting some offers to Audible, other vocal focused. As part of the stop, the CEO of Wondry Jen Sarget leaves the company.

The process of reorganization comes at a time when the podcast industry faces the moment of “video that killed the radio star”, with video shows, which retracts popularity, and thus being more enjoyable.

Gizmodo’s e -commerce giant sent the following statement on changes:

The podcast scene has evolved greatly in the past few years, especially with the appearance of the Creator’s video content. These changes reflect this development and will simplify how Wondry integrates in Amazon. By making these changes, we can better support creators in losing their content via multiple channels, helping them expand their IP address, and simplifying advertisers while making the content easier for the masses wherever they prefer to consume. This development depends on the early Wondry success through video shows forward and put us in the service of creators, customers and advertisers better.

In a memo for the employees that were obtained before Delivery dateSteve Boom, Vice President of Amazon Audio, Twitch and Games, said that the climbing of the video has created “different audience needs” and requires “a distinct discovery, growth and allocating” compared to the traditional audio lobby.

In the message, Boom said that Amazon reorganizes Wondry with narrative Podcasts like Death Doctor and Business wars Moving to audible. The chief official of the studio content, Marshall Louis, will also be directed to an audible.

For creative Wondry programs like Dax Shepard’s Chair expert Jason and Tarvis Killis New heightS, the new creators’ services team will take over the framework of the Amazon Talent Services Department. This team will continue to run the podcast studio that focuses on creators under the Wondry brand, and works closely with a selection of great creators to expand their fans and deepen their partnership with Amazon.

The most prominent Bloomberg Liberon James, who hosts podcasts Consider the game He held the position of official spokesman for the day, as a plan for this new approach.

Amazon originally got Wondry in 2021 for about $ 300 million, according to media reports. At its peak, the studio saw some successful podcasts like Dirty John It was adapted to TV programs.

But Amazon is not the only company that poured large money in podcasts. Last year, Spotify was said to have signed a $ 250 million deal To continue the sponsorship management of the Podcast Joe Rogan. Meanwhile, I pushed Siriusxm 125 million dollars To leak Alex Cooper Call her father Spotify Podcast.

As competition increased in this industry, there were already some losers as well. In June, Audacy, the radio giant owned by a group led by Soros Fund Management, close Pineas Street Studios, which focuses on podcast.

Public media also face challenges. The Public Radio Company (CPB), which helps to finance the national public radio (NPR), is a pioneer in podcast, Wind operations Most of its employees are demobilized by September 30. The move comes at a time when President Donald Trump reduced non -profit financing.