Italy Shin just hit a 1.15 million dollar washing fine for misleading claims

AGCM monitoring is accused of rapid calm of Chinese fashion represented in “adopting a misleading communication strategy with regard to the characteristics of clothes products and their environmental impact.”

The Supervision Authority said in a statement that the company was imposed on Infinite Styles Services Co. LTD, the company responsible for managing Shein products Trading sites in Europe.

AGCM was accused of “misleading and misleading and/or misleading letters … in promoting and selling branded clothing products.”

This was “in some cases, vague, general, and/or excessively confirmed, and in other cases, misleading or reviving.”

In particular, allegations were found about recycling products “either false or at least confusing”.

Consumers can easily lead to the belief that Shein products have been made exclusively from sustainable and fully recyclable materials, “a statement, given the fibers used and current recycling systems, does not reflect reality.”

AGCM has also faced a problem with retailer claims that it would reduce greenhouse gas emissions by 25 percent by 2030 and reach zero emissions by 2050.

She said that these “mysterious” pledges by a company that has witnessed tremendous growth in recent years “contradicts an actual increase in greenhouse gas emissions in Shin in 2023 and 2024.”

Environmental protection preachers have long warned of the damage caused by the shed trend in the fast fashion sector of producing low -cost clothes that are rapidly delivered.

Fast Fashion uses huge amounts of water, and produces dangerous chemicals and blocks of waste burials in poor countries with fabric waste, while generating greenhouse gases in production, transportation and disposal.

Shin did not immediately respond to a request for comment.