Watch it here Monday at 8pm ET

Whether it’s portable Walkmans and vintage Trinitron TVs or PlayStation consoles, Alpha cameras and 21st-century super headphones, Sony has long been a mainstay at CES. But over the past two years, at the world’s largest electronics trade show, Sony has chosen to focus on a different area: cars. The Afeela electric car dominated Sony’s 2023 and 2024 press conferences at CES, and we know that trend will continue for 2025, with an appearance at a Sony event (and a follow-up press conference). It has already been confirmed.

What to expect at Sony’s CES 2025 press conference

Afeela is the first product of Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After a A surprise launch at CES 2023the Sony CES compressor provided additional details about the electric vehicle’s LiDAR-heavy sensor array and AI-enhanced cabin technology (the latter coming with help from Microsoft) in Consumer Electronics Show 2024. If the previously announced waypoints for scheduling the car — pre-orders in 2025 before availability in 2026 — remain intact, we’re hoping to hear which details the Afeela concept car will actually be a success once it hits real-world streets.

Of course, it won’t be all Afeela all the time in Vegas. Expect Sony to spend time talking about its imaging division, games, or perhaps even its movie studio division. With any luck, we’ll get more information about the company XR headsetwhich was displayed at the 2024 exhibition, and was never seen again. CES 2025 will be the perfect place to show off the big update to a potential Apple Vision Pro competitor.

Live broadcast of Sony CES 2025

You can watch the Sony CES press conference as shown below. The broadcast will begin on Monday, January 6 at 8:00 PM ET.

Avila’s separate press conference will be held on Tuesday, January 7 at 4:30 PM PT, and will be It was broadcast on YouTube also.