Delta denies the use of artificial intelligence to determine flight prices after lawmakers

The Delta Airlines said on Thursday that it was not used artificial intelligence To determine the prices of flights after criticism from legislators in Congress.

In a message to Democratic Senator Robin Galigo, Mark Warner and Richard Blumentel, the Atlanta -based carrier said that the prices of their tickets are “dictated by the dynamics of the market and strong competition.”

“There is no wage product that has used the delta at all, or is tested or planned to use it targeting customers who have individual prices based on personal data,” says the message. “Our ticket pricing does not take into account personal data.”

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The airline has noticed that it evaluates the technology of the artificial intelligence -based revenue management technology developed by Fetcherr, an artificial intelligence pricing company, “to help our pricing analysts by reducing manual processes, speeding up the analysis and improving time to market pricing modifications.”

The transport company said that artificial intelligence is used and tested through a pilot program with Fetcherr to predict the demand for certain roads and flights, and to collect the date of purchase of specific roads and trips and adapt to the new market conditions.

On Friday’s speech, in response to the legislators who said last week that they believed that Delta would use artificial intelligence to put individual prices, which may lead to an increase in the fare.

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Senate members were martyred in a comment in December by the President of the Delta Glen Hoinstein that the technology of placing the artificial intelligence in the transport company is able to put prices on the basis of the prediction of “the amount that people want to pay in exchange for the distinct products related to basic prices.”

Last week, US Airways CEO Robert Isom said that the use of artificial intelligence to determine ticket prices may harm consumer confidence.

“This is not related to taste and switching. This is not about deception,” Isum said in a profit call, and Reuters said, adding, “He talked about the use of artificial intelligence in this way, I don’t think it is suitable. And certainly from the American, it is not something we will do.”

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Delta said she was evaluating artificial intelligence to strengthen parts of her business, such as answering the complex questions of customers and improving the solution times, as well as helping the crew schedule.