Tired of brands that use corn syrup and skim milk, and this mother has developed her “clean” movement

When Esther Halim welcomed her daughter, Nara, in the world, she faced the challenge of searching for a trustworthy brands that offer high -quality baby infants format in the United States.

Although it is available for approximately 160 years, the quality of children’s formula options in the United States still does not exist, it still does not exist. Many manufacturers choose Glabch milk to reduce costs, allowing them to add oils to meet food requirements. Many formulas contain palm oil, soybeans and corn drink, which are not recommended for infants due to their potential health risks.

For example, research Connecting corn syrup with an increase in the risk of obesity, while it was found that palm oil Reducing calcium and fat absorption.

“I became installed by the fact that there was no good and organic formula for children, and I wanted to feed my daughter in the United States, a country in the first world,” Halham told Techcrunch:

Over the past seven years, Halim has been developing her full organic formula from scratch from zero, with the help of scientists and nutritionists for children.

Today coincides with the official launch of Nara OrganicsIt meets the standards of European safety and the United States, and is registered in the FDA (FDA) and approved by the US Department of Agriculture. More importantly, the formula is free of palm oil, soybeans, corn drink, mitemicrin, and genetically modified organisms (GMOS), providing a clean option for conscience parents looking to feed their children with the best possible ingredients.

Nara Organics claims that it has the highest percentage of milk fat in any formula sold in the United States, and it has the lowest percentage of vegetable oils, as the use of the entire milk means that there is a need for fewer oil to achieve the correct fat content. The ingredient menu includes the package on a “combination of organic vegetable oil” consisting of organic sunflower, coconut and turnip oils, which provide essential fatty acids that support healthy development.

While there are many brands with organic formulas, such as Bobbie and Byheart, these products are manufactured in the United States

On the other hand, Nara Organics chose not to produce its formula in American facilities, and perhaps because of previous problems with Cronobacter pollution, a germ that can stay in dry foods. In recent years, there was numerous to remember Child formula Associated with CRONOBACTER.

That is why the company prefers to manufacture its formula in Germany, which coincides with the birthplace of the crushed infant format.

The chief marketing official, Mika Holnder, told Techcrunch that the company’s manufacturing company uses technology “not anywhere else in the world.”

“There is a critical piece of infant formula, regarding his life in the validity, is the amount of oxygen in the box while sealing. So if you go to the facilities in the United States, it is open. When it fills and seals the box, it is just a type of oxygen.”

Nara got a total of $ 32 million from Allycorp, BBG Ventures, Corazon Ventures, Gingerbread Capital and Torch Capital. In addition, the company attracted attention from prominent famous investors, including tennis star Serena Williams, the actress “Jin The Virgin” Jenna Rodriguez, and the creator of “No one wants this,”, ” Irene and Sarah FosterAmong other things.

Nikki Hilton, fashion designer and good, is also an investor and advisor.

Hilton told us: “I breastfed all of my three children, but they all have a formula,” Hilton told us. “Every child and a different father, and not all mothers are able to breastfeed for medical, physical, or personal reasons. I think there is a lot of unnecessary judgment and pressure about breastfeeding … It is really exciting to be part of an innovative brand that disrupts the child’s formula market.”

Through this support, Nara Organics can put herself as a major player in the organic formula market, which was almost estimated 20.7 billion dollars In 2023 it is expected to reach $ 37 billion by 2032.

The formula is now available for purchase on the company’s website. Customers can choose novice package for $ 36, which includes two boxes. Instead, they can subscribe to a subscription to either four or six boxes every four weeks, at $ 136 or $ 243, respectively. Each can make about 25 bottles four ounces.

It can also be purchased through the free company Mobile applicationWhat Halim launched in 2018. The application was designed to help users track the basic aspects of infant care, including monitoring children’s nutrition times, maintaining a dirty and dirty diaper record, and tracking abdominal time exercises.

As part of its launch, the company donates more than 1,400 cans from the infant format to Good+foundationA non -profit organization that ends multi -generational poverty by providing basic elements and services for parents and care providers.