The simultaneous height of the four -wheel drive vehicles and the decline in hatchback indicates that consumers are increasingly preferring vehicles that provide more space and diversity.
According to the body analysis in Globaldata, SUVs represent 58 % of passenger vehicles (PVS) in Western Europe by the end of 2025, and an increase of 37 % in 2020. This transformation allowed the consumer preferences to the SUV sector to earn a market share at the expense of traditional vehicles, including bakkin, scandal, and MEPvs.
In 2020, the hatchbacz was still the most popular in Western Europe, with a 40 % market share. However, in 2021, SUVs exceeded the hatchback to demand the largest share, which represents an important shift in the formation of the regional market. The supply chain crises, the electricity -related costs, and advanced consumer preferences led to manufacturers to adapt their offers, with small, less profitable cars – especially hatchback – at the crossing. The display problems caused by the epidemic forced the car manufacturers to give priority to the higher margin vehicles, which faster sales of smaller hatchback models. By the end of 2025, the hatchback is expected to decrease to a market share of only 26 %, with an additional decrease to 24 % expected by 2030. However, the fact that it is still a major choice for beginners must prevent its market share from decline to its lowest levels in other affected defects, such as MPVS.
The appearance of Chinese car manufacturers is the importance of SUVs in the European market. According to the brand origin data in Globaldata, SUVs are expected to make up more than 70 % of Chinese brand sales in Western Europe this year. Thanks to the sized economies and its government support in part, these manufacturers are now competing effectively all over the world. However, our expectations reveal a contradictory scenario in China, where only 52 % of sales of local manufacturers will be calculated by SUVs. This emphasizes the strongest European preference for four -wheel drive vehicles, which drives Chinese manufacturers to focus strategically on their efforts on this sector.
Another segment is expected to grow in the coming years and is a sedan haikal, which is scheduled to be better supported by the market transformation towards electric cars (EVS), and perhaps because of its weight and aerodynamic benefits. In addition, sedan cars are usually designed with a focus on passenger comfort, making them an attractive choice for many customers. KIA and Lexus are scheduled to launch medium electric sedans in 2027, while Audi is expected to launch an electric caliph to A3 in both differences in sedan and hatchback.