Apple returns to growth in China, where Huawei regains the top smartphone spot

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Huawei’s main store and pioneering Apple Store on Nanjing Road Pipe Street in Shanghai, China, September 2, 2024.

CFOTO | Future publishing Gety pictures

Huawei regained the first place in China Smart phone The market in the second quarter of the year, while apple It has returned to growth in the country – one of its most important markets – the data issued by the Technology Market Analyst Company Scale Show Monday.

Huawei has shipped 12.2 million smartphones in China in the three months ending in June, an increase of 15 % on an annual basis – equivalent to 18 % of the market share. This is the first time that Huawei has been the largest player in the market in China since the first quarter of 2024, according to Canalys.

Meanwhile, Apple has shipped 10.1 million smartphones in the quarter in China, an increase of 4 % year on an annual basis and ranked fifth. This is the first time that Apple has registered a growth in China since the fourth quarter of 2023.

The shipments represent the number of devices sent to retailers. It is not equal to sales directly, but they are a measure of demand.

The numbers come before issuing the quarterly profits from Apple this week, as investors faced the company’s performance in China, a market that has faced the company Cupertino Giant, great challenges, including the intensive competition from Huawei and other local players such as Xiaomi.

Huawei, which made a file Back at the end of 2023 After the smartphone trade has been paralyzed, it has been eaten in the Apple share.

Apple’s return to growth in China will be a welcome sign for investors. Canales said the American technology giant “modified its prices strategically” for the iPhone 16 series in China, which helped her grow. Chinese e -commerce companies deduct the Apple iPhone 16 models during the quarter. And Apple itself also Increase trade prices For some iPhone models.

Reserve cream numbers Numbers issued by CounterPoint Research Earlier this month, Apple’s return to growth in China showed.

Apple shares have decreased about 14.5 % this year, partly on concerns about geopolitical winds.

The main questions for Apple before profits

US President Donald Trump Apples threaten definitions CEO Tim Cook urged The manufacture of iPhone devices in AmericaExpert experts said they will be almost impossible.

Meanwhile, competition has been intensified in China. Huawei has launched the power of many smartphones last year and began to go out Harmony 5Self -advanced operating system, via different devices. It is a competitor to Google’s Android and Apple’s iOS.

“This step is expected to accelerate the expansion of the base of its independent ecosystem users, with greater demands for system compatibility and user experience,” Lucas Chung, a Canalys analyst, said in a press statement.



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