The Americans are obsessed with watching a short video drama from China

Many people have told me that the collection of short drama does not necessarily seem different from an independent movie or commercial filming, except for everything that is removed faster to save costs. While the traditional shooting will last for weeks or months, the entire vertical show season is filmed within two weeks.

Nicole Matox, one of the vertical stars working with Reelshort in Los Angeles, told me that she usually reserves buds from two to three times in one month, with just two days. She was a professional training actress originally from Texas, and she was only in a few small films productions before stumbling in the short drama industry in 2023. But she says that she quickly learned how to remember all her lines – which is an impressive achievement, taking into account that platforms usually fire dozens of text pages per day, while the traditional film may only shoot only three.

Matox says that her Acting coach told her that her shows should not be unrealisticly exciting; Instead, every development of conspiracy is incredibly beneficial to its characters. For example, in the imaginary world of vertical drama, romantic separation can be your entire life. “There is nothing else you can move from. There is no longer a future for you. Everything is devastating,” Mattox explains.

Establishing global stars

Hoo, who works in the employment of talents in ReelShort, says that many representatives of the company come from modeling or advertising backgrounds and have not previously spoken before. Now, they can star in ten shows in one year and soon grow their career.

The production of ReelShort II Breaking ice. Mattox played the NHL player, who was normally, was also his secret child. The show has become a fleeing success, as it has achieved more than 300 million views on Reelshort.

Matox says she was surprised by the extent of the perpetuation of her fans, and a large number of them in the Philippines. In May, some of them pushed a picture of her face on an advertising board in Times Square to celebrate her birthday. Earlier this month, they rented another advertising board in Manila to announce its latest production. One commentator wrote on her personal presentation Tiktok, where she collected more than 130,000 followers.

What did Rilchort do yet? Fracture It has become a blow to explaining the real secret behind its success. The company quickly adapted it to the Spanish and Japanese -speaking markets, but instead of the current dubbing of the dialogue or simply replacing the actors, it changed the main aspects of the conspiracy. In the Spanish version, the male protagonist became a football player, while in the Japanese version, Bispol’s star. The original series appeared for the first time in July 2024; The adjustments filmed locally in September and December decreased of the same year.

In Hollywood, this type of speed cannot be understood. Four years after the Korean Netflix offer Squid game The global feeling has become, the American adaptation is still rumored to be in business. The short drama industry can move faster not only because its production costs are low, but because startups like Reelshort have mastered the art of Emiratisation – after all, they first have to export this type of China. While Sensor Tower says that the American masses still represent about 49 percent of global revenues, half of the short drama applications this year from Latin America and Southeast Asia came. This explains why Reelshort produced its successful English offer Double life for my billionaire husband In five other languages, and why did you start working with Telenovela Legacy production companies in Colombia.

Chinese roots

The parent company of Reelshort, Crazy Maple Studio, was controlled by Colroup, one of the largest digital novelists in China. The emerging company now says that its founder, Joy Jia, owns the company, although the Colroup continues to occupy 49 percent of the shares. Although this species goes to the world, most people who make a short drama in the United States are still Chinese or Chinese immigrants, largely because they are more familiar with how they work.

Jay, a short drama producer in Los Angeles from China, says the industry is still looking forward to China for guidance and inspiration. One of the main lessons you learned from China is the importance of collecting user data very granular. What is the episode that made people stop watching a show? Which one made them share subscription?