In this image clarification, the Tesla logo is displayed on the mobile phone screen in front of the Indian flag in Ankara, Turkiye on November 28, 2023.
CEM GENCO | Anadolu Gety pictures
Timing It appeared for the first time in India, where it will sell electrical SUVs, the Y, starting from $ 69,770, a large sign of other major markets, Its website on the Internet Show Tuesday.
The launch of sales comes on the same day as the American electric car maker Opening a showroom in MumbaiThe first in the country.
ISABEL FAN, the director of Southeast Asia at Tesla, also announced that the company will soon launch a showroom in the Indian capital in New Delhi, according to a report from CNBC-TV18.
The report added that Tesla will employ employees locally and established experience centers, service centers, delivery systems, shipping stations and logistical services axes throughout the country.
There has been speculation for a long time when Tesla entered India, the third largest car market in the world through sales. However, the high price may be a surprise to many. For example, the Y model starts from $ 44,990 in the United States
Why are the prices very high?
Vaibhav Taneja, Tesla Finance Director, in April, confirmed the company’s interest in India, but said that it would require an accurate approach to the market given a 70 % tariff for EV imports and about 30 % of the luxury tax.
These high taxes explain why Tesla is forced to determine its high prices in India, despite the country’s preferences for EVS in much lower price ranges.
Experts told CNBC that this will see Tesla in India competing in the excellent slide of the market with proverbs BMWInstead of local EV companies like Tata Motors.
“I will not say that these prices are completely unexpected because you will find buyers in India for all price points,” Vivek Vaidya, the world’s pioneer to move at the FROST & Sullivan research company, told CNBC’s “India on Tuesday.
“The question is whether they will threaten the comprehensive market. The answer to this is not because the most popular cars are likely to sell at the tenth of this price.”

Water test
CNBC, Bonnet Gobta, the CNBC, told CNBC.
India announced for the first time again EV policy Last year, it promised to reduce the duties of companies that are committed to building the local supply chain. While this can help Tesla to low prices, the company has not yet committed to building any local manufacturing factories in India.
“The showroom in Mumbai is a” soft power “strategic step, not a full commitment,” said Diwakar Morogan, a “Mumbai’s showroom, a” soft power “strategic step, not a full commitment,” adding that Tesla’s frequency in India is pragmatic, as the market still lacks demand to justify large manufacturing facilities.
“Transferring a large part of its production to India will require a major reassessment of the global manufacturing strategy, which is not ready to do it while its primary focus on expanding production in its existing markets remain,” he said.
Morogan expected that Tesla may only adhere to Indian manufacturing on a large scale between 2028 and 2030, with incentives such as land subsidies and tax holidays, as well as the entitlement to the local battery market expected to be important factors.
Meanwhile, the y will be “a specialized and limited producer of the wealthy adoption and early intelligence looking for a case code.”
The Gupta’s S & P Continuous trade negotiations Between Washington and New Delhi, in addition to more EV policy.
CEO of Tesla Elusk Talk to Indian Prime Minister Narendra Modi On topics including cooperation on technology and innovation in April.
“The Indian government was very proactive in terms of pushing green, cleaner and electrical cars, and I think Tesla has a clear advantage because of the relationship between India and the United States,” said Gupta.
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