The peak day summary in Amazon missing the usual main scale

Last year, while Amazon did not reveal the total number of elements sold, he noted that independent sellers “sold more than 200 million elements during the main event.” In 2023, Prime members bought more than 375 million elements worldwide. In 2022, this number was more than 300 million, and in 2021, it was northern 250 million.

But this year, what has been emerged in the Amazon observer long ago is that the company has not revealed anything about the number of elements sold. It was the last time I took this choice in 2020, when there was nothing normal anywhere in the world, and the day of the peak from summer to October was transferred. Before that, you must return to the second peak day in 2016 to find a conclusion that no update on the number of “units” sold.

It is not clear exactly why Amazon decided to block this number for 2025, but this The peak day was strange for several reasons. Big and small brands and brands had to reach various strategies to counter the chaos of customs tariffs. They are trying to prepare Increasing Consumers. These factors can weigh the company’s decision to block the exact numbers.

When asked about the lost scale for this year, Amazon Jessica Martin spokeswoman said luck To the Amazon Blog post, which shares facts about the events of the historical peak day, but he refused to comment on the absence of specific lists of product sales for 2025.

Certainly, this main day could be a success. External analysis from Adobe It is estimated that sales via online retailers increased by more than 30 % during the peak day period for four days, compared to last year. The Amazon said in the summary of this year that the four days of the prominent day 2025 surpassed any other period of four days that included previous initial days. But historically, the event did not last longer than two days. This means that previous years included two main days and ordinary Sundays, while this year included four main days. It is not clear why the company will change the basis of comparison.

We’ll see whether Amazon provides more details in future profit reports later this year. Until then, the lost scale raises questions about the success of the peak day.

Are you a current or former Amazon employee with ideas on this topic or advice to share it? Call Jason Del Rey in [email protected]and [email protected]Or through a signal of messaging and WhatsApp applications in 917-655-4267. You can also contact it It is LinkedIn Or in Delrey on xand Jdelrey On topics, and On Bluezki.