CEO Brian Nicole is difficult, and Starbucks demands to return to the office – or will push them to leave

Chief Executive Brian Nicole stressed the importance of personal cooperation, saying: “We re -establish our culture within the office because we are doing our best when we share ideas more effectively, and we solve difficult problems more creatively, and we move much faster.” The company’s decision reflects the increasing trend between the main employers of the decrease in the work privileges from the distance granted during the epidemic.

• Amazon: He announced in late 2024 All employees must return to the office five days a week in the new year, and end the hybrid and long arrangements. The company cited improving cooperation and culture as major reasons.
• apple: Since 2022Apple asked employees to be at least three days a week, as CEO Tim Cook confirms the value of personal collective work.
• Wal Mart: In May 2024Walmart has asked employees to move to the central centers, including its headquarters in Arkansas, or risk losing their jobs. The hybrid tables are still permitted, but most work should be personal.
• Del: In January 2025Dell finished the work for most of the employees, and he suggested five days a week in the office for those who live near the company’s website.
• Disney: In January 2023CEO Bob Egger commissioned a four -day working week for hybrid employees who start in March 2023, which reflects previous flexible policies.

• Jpmorgan Chase: Administrative managers were asked to work personally five days a week Since 2023With the mandate of the broader offices for other employees. According to what was reported, the company is considering expanding the requirements of the five days.
• Goldman Sachs: I pushed the full return to the office Since 2022.
• Citigroup: In 2025Citigroup requested its American workers who were previously a full -time return to the office, despite the survival of some hybrid flexibility.

While some companies, such as Airbnb and SpotifyContinue to embrace flexible or fully distant models, is the prevailing trend between the largest employers a decisive step to the office. Executive managers cite cooperation, culture and productivity as basic engines, even when some employees are pushing or looking for new roles with more flexibility.

However, all of this United States is by Fortune 500 executives, a A research note from capital economics It explains that the office attendance, as measured by Swipes Keycard, was only 50 % at the national level as of the first half of 2025. Seattle and San Francisco were the only two main cars that are expected to witness the decrease in office rents until 2029.

“We don’t understand that everyone will agree with this approach,” Nicole wrote in his letter to the employees. “We listened and thought carefully. But as a company based on human contact, and given the size of the shift forward, we believe this is the right way for Starbucks.”

Starbucks did not respond to the comment.

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