Euro 2025 pays 27 % of Swiss spending at a time when women’s football rises

The ongoing boom in women’s football offers a boost for tourist spending to Switzerland this summer, where international visitors descend to the Euro 2025 championship.

The number of passengers to Switzerland increased by 12 % on an annual basis during the first week of the competition, according to the numbers exclusively with CNBC by the giant visa payments based on card holders. The number of visitors from Germany, Poland and the Netherlands jumped by 25 %, and expatriates from the United Kingdom increased by 20 %, while Italy and France witnessed a rise of 15 % and 10 %, respectively.

Meanwhile, spending 27 % for the week that starts on July 2 throughout the country’s host sites, which includes Basel, Berne, Geneva and Zurich, as well as small cities in Saint Galen, Sion and Tun.

The restaurants almost doubled in Bern, where the spending on entertainment doubled more than three times by the wonderful beaches of Lixid in Thun, which hosted Norway in Iceland and Spain against Belgium last week. Switzerland spending in Switzerland increased by 30 %, and he is the chief marketing official of the European visa, Kim Kadkel, said, “A strong ripples of the championship, with an increase in consumer spending in actual time across industries.”

The scene of the major stadiums packed for women’s football matches – which is now expected during Euro 2025 – looks out. The women’s game only started becoming professional at the club level, which is the key to developing comprehensive talent, in 2010.

Euro 2022, hosted by England, Proved historical success Regarding reaching more than a decade of sports investment at the base level, new and expanded broadcasting deals, and increasing public and media attention began to bear fruit.

The presence of approximately 90,000 people for the England finals against Germany at Wembley Stadium in London was the highest ever for the euros for men or women, and the championship sales rose to nearly four times to 60 million euros ($ 70 million), and global Live TV scenes It rose to 365 million from 178 million in 2017 and 116 million in 2013.

The global game breakthroughs also included Wage equality He agreed on the United States in 2022 by American football, a five -year rights agreement with Sky SPORTS and BBC for the Football Association for English Women starting in 2025, which is scheduled to grant unprecedented access to matches. This comes even with the sizes of deals and the financing and viewing remain in general dwarf By the tyrant of men’s game, the most watched sport in the world.

New records are already broken in Euro 2025, with Ticket sales are offered Total 600,000 and sell 22 of 31 games. Among them, 35 % were purchased by international visitors, according to the organization of UEFA.

“There are already 61,000 Germans, 41,000 English, 16,000 French, 15,000 Dutch and 5,000 American fans,” Nadine Kisler, UEFA Football Director for Women, said in a statement last month.

“I think we are in 114 nationalities and this is exactly what we want – this has not heard of anyone in women’s football – and this indicates that we took the correct lessons from England 2022.”