IMAX CEO Richard Gilvond is discussing the expansion plans for his company, as he competes with entertainment at home and working with Tom Cruise and Christopher Nolan for “Barron’s Roundtable”.
The latest movie in the movie “Mission: Impossible” achieved theaters in May, with “Mission: Impossible – The Final Reckoning”, which achieves large boxes at the box office and at the same time it has become a blessing for IMAX.
“The Final Reckoning” was distinguished by the eighth movie in the famous long -term work privilege starring the star of the tournament Tom Cruise Ethan Hunt is also the character. The series appeared for the first time in nearly 30 years in 1996.
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Imax Richard Gelfond CEO He said during the “BARRON Rental Table” interview that the actor told him “Perhaps a year and a half ago”, saying he wanted “three weeks in Imax”.
Richard Gilvond, CEO of Imax Corp, speaks in the Chinese film industry in the era of globalization as part of the eighteenth International Shanghai Film Festival in Crown Plaza on June 16, 2015. (Visual China collection via Getty Images / Visual China Group via Getty Images / Getty Images)
“We usually play things only for two weeks because there are large films that come out every two weeks,” he said.
Cruise said: “Tell me what I should do for three weeks.”
“First, there were traditional things, such as IMAX’s first offer, marketing and size and this,” said IMAX CEO. “But I said, Tom, I want you – every question they ask you, I want you to answer Imax. So if they say,” What do you think of the text program? ” ‘In imaxit’s great.'”
He said that “work”, noting that Imax did “a large part of the mission box office: impossible 8”, the movie was “good”.
An advertising board near Hollywood and Hailand promotes the new Tom Cruise movie “Mission: Impossible The Final Reckoning” on May 23, 2025 in Hollywood, California. (Aaronp/Bauer-Griffin/GC Images/Getty Images)
IMAX reported on May 27 that the “final account” has made $ 31 million in the IMAX global network during the opening weekend during Monday. She characterized “the second largest day of the weekend ever”.
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All over the world, Film It brought 190 million dollars during the weekend for the first time, according to the Los Angeles Times.
Tom Cruise at “Mission: Impossible – The Final Reckoning”, which was held in Lincoln Founden Plaza on May 18, 2025 in New York, New York. (Christina Bombre / Various via Getty Images / Getty Images)
IMAX spokesman told Fox Business:
MOJO ties to the total movie all over the world At 576.5 million dollars As of Wednesday. These pre -numbers in the classification of films led by the trip have helped as the fourth largest box office in the world so far this year, according to the site.
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Use the “final account” IMAX cameras during shooting. Some of the scenes in the movie also feature a show rate to “Imax-EXCLUSIVE Exclusive Tride”, according to IMAX journalist.
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