Google brings self -powered marketing tools to India after canceling Google Tax

Google launched a set of advertising tools on behalf of India, which First In the United States in May, as the cancellation of the so -called “Google Tax” made the South Asian market more attractive to global technology companies that sell online ads.

In March, the Indian government Its 6 % tax was canceled on digital adsApril, as a step to address some commercial concerns raised by the Trump administration.

The representative of trade in the United States criticized the tax by calling it “discrimination and unreasonable”, as local companies were exempt. It will reduce the costs of technology giants, including Google, Meta and Amazon.

On Thursday, Google hosted the local version of its first time, Marketing Live, in its tools of Amnesty International for Indian shoppers.

One of the tools “created for you”, and it is available in the product studio, which determines the opportunities for related content via shopping catalogs, images and pre -extended videos and videos through artificial intelligence that merchants can save or post via Google platforms. Another tool is the subscription feature called Smart Bidding Exploration in search campaigns, which are designed to provide current smart bids and use artificial intelligence to find new and qualified strands that traders have not been seized or bids usually.

In addition, Google has introduced the capabilities of a new agent in Google ads and analyzes.

“These tools can learn from advertising inputs, including data groups, intended pages, assets, and campaign performance in an actual time, to remove guessing from achieving work goals,” said Dan Taylor, Vice President of Global Advertising at Google, at a round -media round table.

Google Ai Max brought search campaigns, which aims to enhance the performance of the search advertising campaign by identifying the most relevant and highly performance search quotes through learning from the intended pages in brands, current ads, and current keyword lists.

Google said that the Indian Marketplace online for used electronics commodities, its transfers witnessed 15 % and the costs of customer acquisition declined by 12 % after spreading artificial intelligence during the early test.

Google also announced that Ads will start to appear on an artificial intelligence overview In India later this year.

In addition, the company provided it with it TV ads connected to cramps On YouTube in India. MastHe’s YouTube will start on the mobile phone in the country.

“YouTube on the connected TVs was the most broadcast on TV in India during the past year.

Likewise, the country has been an important market for YouTube, with short videos on the trillion times since launch. Chopy said that up to 87 % of Indian consumers watch YouTube or shorts as part of their shopping trip.

The presence of the digital advertisement in India grows, as the second largest Internet market in the world continues to see more online users. The country’s digital advertising market is expected to be More than 20 % grow on an annual basisIt reaches approximately $ 7 billion by the end of 2025, according to the Dentsu digital ads report.

“India is a prosperous digital ecosystem. We have the largest number of users who actively try and test our products. So, this is the reason why these innovations are faster,” said Chopy, in response to the Techcrunch question about the timing of the new advertising tools from AI.

India has always been a major market for Google, not only because it hosts the largest user base for the company but also because of a fixed growth in advertising revenues. In the fiscal year 2024, Google’s total ads in India 11 % increased On an annual basis to 312.21 billion dollars ($ 3.6 billion), while net advertising revenues increased by 18 % to 27.43 billion dollars (320 million dollars).