July Market Construction – What did small transport companies correctly (and wrong) do

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By [email protected]


July did not withdraw any punches. Volatile rates. The ability to tighten. Diesel screws that tested the cash flow for all. For small transport companies, it was either a month of smart movements – or difficult lessons. What separates those who protect the margins from those who rushed to survive? discipline. Strategy. to implement.

In this conclusion, we dismantle the correct small tankers, as it made a mistake, and how to use the July market as a launch force for more intelligent and smaller operations heading to the peak season.

The transport companies that won in July did not chase the shipping across five states. They were near the house, worked in the frequent corridors, closed only fixed charges or short -term charges that kept moving wheels and fuel costs are manageable.

A real example:
A fleet of 6 farms in Tennessee refused a Hamola, 800 miles in favor of a 250 -mile tight triangle. By the third week, they had stopped in a daily race with a regional food distributor – high frequency, predictable rates, and low maintenance risk.

Prices were not great, but the time was gone for tankers who used them wisely. It was July when the smarters picked up the phone – not only for loads, but to follow up with the mediators, verify the old trucks, and build actual relationships.

Tactical step:
Transport companies that update their charger list, Run Lane, and two hours for the weekly exploration are already watching better offers.

The July heat was not just an engines test – it was also tested. Smart transport companies have seen a rise in severe braking, speed violations, and HOS errors. But instead of punishing, trained.

Winner’s scenario:
“Let’s review the last road side. 68 in 55 of CSA – our time, reduce it through this construction area. If we reduce the degree of unsafe driving, we qualify to get a better contract now. You are key to that.”

Small modifications in the conversation led to real results. Less violations. Stronger degrees.

The total does not mean anything if the network is not correct. The daily cost companies daily in July managed to discover the troubles early-especially when the diesel jumped in the middle of the month.

See one carrier:
“We have noticed that we are spending $ 0.12 per mile after switching fuel cards. We switched the sellers in the middle of the cycle and we returned to the right track before the damage increased.”

Lesson: Eye eyeball each element. Especially when the rates are thin.

Those who finally got rid of excellence and stopped printing the urine from stopping the truck? They operated OPS more compromised, tracked the main performance indicators, and did not wait until bills to find out how much they did.



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