The next stage of the Starbucks transformation plan is to grant executives up to 6 million dollars from granting shares, as Parisas is rid of obtaining an annual increase of more than 2 %.

The coffee chain will give its executives up to 6 million dollars from granting shares if they offer goals to save costs quickly Documents He presented Wednesday. Fully -based incentive in an attempt to enhance the company.Back to Starbucks“The plan presented by the new CEO, Brian Nicole, to restore Starbucks to its warm, Third place Roots.

“These grants are designed to motivate our great leaders and keep them to achieve the important transformation that our transformation plan requires,” the file said. “Grants are directly associated with achieving the main components of the back to Starbucks to encourage our leaders to achieve these goals as soon as possible.”

These goals are related to the operation of the green Starbucks Square Square service program to take advantage of technology to accelerate requests, as well as “new food and beverage platforms” and “Return Speed ​​Bonuses Program”, according to the deposit. Employees are eligible to receive shares grant at the end of Starbook 2027, which ends in September 2027.

While employees can open up to 200 % of the target, they must have worked during the date of service units -based stock -based stock units.

When joining Starbucks as CEO in September 2024, Nicole has made comprehensive changes to the Seattle -based coffee chain, including a Green apron dress code Parisas, human touches like Handbook names namesAnd The recruitment process that has been renewed To enhance the employment store. Amid retreat sales, the CEO wants to return Starbucks to his reputation, when the clients remained on Latih in comfortable seats in the store.

Nicole stands Up to $ 113 million In his first year as CEO, including a basic salary of $ 1.6 million, a $ 75 million royal rights grant, and 10 million dollars in signing bonuses to adhere to the job for the first six months.

Parestas grills on wages

Unlike those in C-SUite, Starbucks staff fights behind the meter for gradual wages in the hour. Parestas got smaller wage increases in 2024 – by 2 % to 3 % – acceptable to 3 % increase to 5 % From previous years, Bloomberg I mentioned In December, quoting an internal document. The withdrawal in wages, which is not associated with performance, came in a difficult year for Starbucks, which fought traffic and low sales Boycott and Slowness of the service. The Paristas coffee chain pays $ 19 per hour, with a total of $ 30 per hour when it includes the benefits.

Starbucks Baristas has been exposed to wages, as it seeks to ratify a new contract with the administration two years after the start of negotiations, with Starbucks United workers The company’s proposal refused In April, at least 2 % salaries increase annually. Starbucks did not respond luckRequest to comment.

Executive rewards, such as what Starbucks revealed on Wednesday, are another complaint, especially amid contract negotiations. Yasmine Lily, Parista in Buffalo, New York, and a compromise representative with Starbucks United workers, said, luck The incentives of $ 6 million for executives are “a ridiculous and irresponsible step for Starbucks.”

“Starbucks cannot tell us that there is no money to put it in a contract in the fair union of Paristas when they paid Brian (Nicole) $ 96 million for 120 days of work in 2024 and they had characterized millions of millions of the brilliant director and Bonuses C-Suite conference,” Lily said in a statement. “Return to Starbucks” will only succeed when Paristas – the first step is to put the final touches on the just federation contracts that are closed in employment, hours and protection that we need to take our jobs. ”

Not all Parista are sold on the “return to Starbucks” strategies on a larger scale. More than 2000 Starbucks Baristas in 120 American stores The strike was done in MayThe debate is that the new dress law was not a relevant step to improve customer experience.

“It will be more productive if the union will make the same effort to return to the table they put in protesting the wearing of black shirts to work,” Starbucks He said in a statement at that time.

Other workers have called for an easier way of stores The pause of digital requests To reduce the fatigue between the Paristas. Lily noted that the Parista is still struggling to drink drinks efficiently due to employee lack and traffic size, despite Nicole’s efforts to reduce waiting times to Only 30 seconds.

“Paristas is the most important part of the Starbucks experience,” Lily said. “We have not yet seen any progress in our demands, including the best employment, guaranteed watches, improving wages at home, and protection during work.”