The Chinese Baidu enhances the research product with artificial intelligence to fight competitors

Chinese technology giant Bido The basic research platform with artificial intelligence has strengthened the largest product repair in 10 years.

CNBC analysts told this step an attempt to maintain their fast competitors such as Deepseek, rather than traditional search players.

“There was some small pressure on the search work, but the focus on artificial intelligence and Arny Pot is an essential step forward,” Dan Evs, head of technology research at Wedbush Securities, told CNBC via email. Ernie Bot is Baidu’s ai chatbot.

“Baidu is not waiting for him to watch dry paint and full steam in front of artificial intelligence,” he added.

Users instead flow to artificial intelligence services such as ChatGPT or Deepseek, which is that Shocked This year with its advanced model, which was created in a small part of the cost of competitors.

But Kai Wang, an Asia stock market expert in Morning Star, also indicated that short video platforms such as Dwayne and Kwisho also enter into the search for artificial intelligence and accumulation pressure on Baidu.

To face this, Baidu made some major changes in the basic search product:

• Users can now enter more than a thousand letters in the search box, compared to 28 previously;
• Questions can be asked more directly and conversation, which reflects how people now use Chatbots;
• Users can ask questions through sound but also demands a SEACH engine with photos and files;
• Baidu merged AI Chatbot features, which enable users to create photos, texts and videos, in the product.

“This is more compatible with how people use Chatgpt and Deepseek in terms of how to search for answers,” Wang said.

Outside China, Google was too Looking to enhance its basic research product With artificial intelligence, highlighting how the research was under pressure from flourishing technology.

However, Beijing, which is also taken from Beijing I faced intense competition Among his fellow technology giants such as Ali Baba and TinetnetAs well as UPSTARTS like Deepseek.

These companies were also launching new models, flooding artificial intelligence in their products, and BAIDU shares declined as a result. BAIDU shares increased around 2.5 % this year, compared to a 30.5 % increase for albaba and 20 % for a teaching.

“This is a defensive and degrading step … it must be aggressive and perceived, as it is not the little brother who must Tennenight on the artificial intelligence front,” added Wedbush Securities IVES.