The Chinese Starbucks rival opens the first American store in New York

Chinese Starbucks competitor Luckin Coffee entered the United States market this week, as it launched its first two sites in New York City.

Sites in 755 Broadway in Greenwich Village and 800 6th Ave. In fact, one of its first sponsors led 22 hours from Florida to New York just to be in the first line, the company Posted on Instagram this week.

“Thanks to everyone who appeared and showed love today. We felt supported in every sip,” the company was published. “This is just the beginning. NYC, we are here.”

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Courtney Kraft, a resident of New York City, told Fox Business that it has stopped from both signatories every day over the past three days. Kraft said it was specifically because of the company’s success in China, in addition to its interest in coffee and Match. Every time, she said, the stores were playing with people.

“The demand has been consistent over the past three days,” Kraft said. ”

The company, its headquarters in Xiamen, China, hinted that it reached Instagram last week, and published a picture of its logo inside the New York City Metro Station. I read the explanatory name, “The level of dotting: the international. Rumors are correct, New York City. You are lucky now.”

Lucin has long been a threat to competing chains like Starbucks because it has become the fastest growing chain in China. In 2020, the series dealt with an approximate correction, as senior executives toppled after the internal investigation of sales. Today, it expands quickly. In the last financial quarter, which ended in March, revenues jumped by 41 % to $ 1.2 million.

The company decreased to 24,097 stores in China, Singapore and Malaysia during the first fiscal quarter of 2025. However, the largest part of its locations remains more than 22,000, focused in China.

In the three -month period, 1743 stores opened in China, including five stores in Hong Kong, six stores in Singapore and eight stores in Malaysia, equivalent to the growth of the store unit by 7.9 % of the total number of stores as of the end of the fourth quarter of 2024.

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The company says its self -managed stores witnessed the increase in sales by 8.1 %, “reflects the high demand for customers in addition to the effectiveness of our development strategy,” according to the co -founder and CEO Dr. Jenny Gao.

“Take advantage of the prosperous coffee market in China, we will strategically focus on obtaining the market share by continuing to provide high -quality products at competitive prices. Supported with our first basic values ​​for our customers, we strive to enhance our leadership position by taking advantage of our scope feature, high product quality and convincing value, which leads to long -term sustainable growth.”

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Luckin did not immediately respond to the Fox Business request for comment.

At the same time that Luckin continues to expand, Starbucks has been re -invented Its private strategy for customer retreat during the era of CEO, Brian Nicole.

Soon after Niccol introduced matters in September, the company launched the “Back to Starbucks” strategy that aims to return to the roots of the cafe. The plan includes simplifying its list, reducing service times and redesigning stores to encourage customers to stay longer.

Niccol is not only enhancing profitability, but to improve the work environment after the company faced years of increasing pressure from union campaigns at the level of the country and a disappointing mediums. The traffic also decreased.

However, in April, the company reported about sales and profitable profits, although Niccol believes that the company is the place where they were expected to be at this stage of the transformation.

“We do not reflect our financial results yet, but we have a real momentum with a” return to Starbucks “plan. We are testing, learn speed and see changes in our cafes,” Nicole said in a statement during the profits.

Fox Business connects to Starbucks to comment.