Chatgpt referrals grow to news sites, but not enough to make up for the search drops

Refers from Chatgpt to news publishers, but not enough to counter the decline in the clicks resulting from users Get their news increasingly directly from AI or search results on behalf of artificial intelligenceAccording to a report issued by Digital Market Intelligence Companey Waysweb.

Since the launch of the Google International Amnesty International in May 2024, the company has found that the number of news searches on the web that leads to the lack of a click to the news sites has grown from 56 % to nearly 69 % of May 2025.

It is not surprising that organic traffic decreased as well, as it decreased from more than 2.3 billion visits at its peak in mid -2014 to less than 1.7 billion.

Meanwhile, ChatGPT claims grew by 212 % from January 2024 to May 2025.

For news publishers, the rapid adoption of Amnesty International changes the game. The company pointed out that the vision of the results of Google and the good SEO practices may not provide the value they have done in the past, as the rank of research does not translate into the largest amount of site traffic as before.

At the same time, Chatgpt referrals grow to news publishers.

From January to May 2024, ChatGPT referrals to news sites were slightly less than a million people, says ThanPWEB, but they grew to more than 25 million in 2025 – an increase of 25x.

Of course, when the industry faces huge declines in the organic research movement, this increase is almost enough to compensate for the losses of publishers.

The report also indicated that some websites are better than others when it comes to artificial intelligence.

The sites that see most of the increases in the transmission traffic of Chatgpt Reuters (an increase of 8.9 % on an annual basis), the New York Post (an increase of 7.1 %), and Business Insider (an increase of 6.5 %). Meanwhile, the New York Times, which is A lawsuit against Openai More than bulldozing her business without permission, is to see a much lower number of ChatGPT. Although it is still in the top ten to receive the ChatgPT referral traffic, it has only witnessed an increase of 3.1 %.

Topics such as stocks, finance and sports are currently calculated by most of these claims related to news, but a report similar indicates that other topics are witnessing growth, such as politics, economics, weather, and others.

This, the company’s theory, may refer to moving away from more “interactive information” and towards “the most deepest issues” through artificial intelligence.

Besides the growth of artificial intelligence, Chatgpt users and application users have also seen more dependence.

Over the past six months, the number of users of the application has increased more than twice, while visitors have increased by 52 %, he said.

The company is now an offer A service for brands and companies that allow them to track how and location of their brand displaying in Genai tools such as ChatGPT, and how to compare this to their competitor.

Solutions for the crisis of publishers is few and far apart.

Under the pressure of news publishers while artificial intelligence kills their traffic, Google has recently launched a service called SWORKWALL This allows publishers who use Google Ad Manager experience other income methods that go beyond more traffic options, such as ads. Using swornwall, publishers instead can try things like Micropayments or demand users to register in newsletters to access their site content, for example. Google said they can also customize your own wall screens with their own options.

Other sites trying Paywalls or other liquefied means. Many since I am block Demobilization Or even close their operations.

In a recent interview with NYT’s Podcast Had thornThe CEO of Openai Sam Altman answered a question about the impact of artificial intelligence on the labor market by saying: “I think there will be areas where some jobs disappear, or there may be some full categories of jobs that disappear. Any job that disappears, even if it is good for society and the economy as a whole, is very painful – at that moment … there are real pain here.”