The head of the bait criticizes employees due to the job cuts in London

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Bumble Whitney Wolfe Herd CEO criticized the employees because of “horror” after announcing that the company will eliminate more than 160 roles in London, where radical measures were needed to reduce costs as “dating applications feel something from the past.”

The founder of the online dating group, who returned the position of CEO in March, made statements while telling the employees this week that its British office would hold 240 discounts in jobs representing 30 percent of the global workforce.

According to the people familiar with a call at the level of the company, Wolf Hurd said it was “worried” that Stabbing – who also has the Badoo dating app – may collapse by next year if measures are not taken to protect work. A person with knowledge of this step also said that the world’s employees have been presented voluntary repetition.

Wolf Hurd said that the “center of gravity” will move to the United States, where “talents are now gathering.” “London is not the first option, this is the explicit reality,” she said.

This step represents a strategic change of the online dating company, as it reached 70 percent of the UK employees.

Those who have knowledge of the video calls said that Wolfe Herd became critical when employees responded with a series of emojis.

She said, “I see a lot of amazing emojis, you need to calm.” “This is removed from the context. I love London and I think everyone exaggerates this, frankly … everyone will have to be adult in dealing with this.” I also suggested that all employees take the rest of the week after the call.

The market value in Bumble shrunk about 30 percent during the past year to about 700 million dollars, a decrease from about 13 billion dollars when the company was announced in 2021, with investors concern about its decrease in revenues.

The group – which has abandoned its signature feature that women must send a message to men first – is one of many dating applications, including Tinder Tinder Users are steadily inspected in recent years.

Industry polls showed that many Gen Z users complained of “exhaustion”, while women reported concerns about receiving unwanted and violent material threats while using online dating services.

In the employee call, Hurd said that although Bumble will not close its office in the United Kingdom, it could not be “London first”, adding that the global expansion “was not delivered” to the company.

She added that the group will open an office in the Silicon Valley to take advantage of the talent of artificial intelligence in the San Francisco Bay area.

A bumble spokesman said that he had taken some “very difficult decisions” during the past week “to” better put the company to grow and succeed in the long run. ”

“While we continue to deepen our presence in the United States, London remains part of our global axis strategy. As we mentioned constantly, we are still committed to investing in our gifted team there,” he added.

Bumble has been appointed to announce a series of new products, such as a photo numbers verification and phone numbers, to try to persuade users to adhere to the service in the coming months, according to a person familiar with the company’s thinking.

“We are declining from the point of view of the numbers,” said Wolf Hurd. “Dating applications feel like something of the past.”