Why M3GAN 2.0 has failed at the box office, according to President Blumhouse Jason Blum

Blumhouse is the name in modern horror. Return to The unexpected box office has been successfulThe house that Jason Bloom built tons of visits, many huge privileges, and more than 6 billion dollars At the global box office. Unfortunately, the studio has been in a state of recession recently, and although it seems to be a peace without you on paper, this has not changed with “M3GAN 2.0”.

On the weekend, “M3GAN 2.0”, directed by Gerard Johnston, opened to only $ 10 million locallyAnd approximately a third of what the original movie did on its way to $ 180 million worldwide for a budget of $ 12 million. This budget is worth $ 25 million, although not explicit flipping, will not be far from success. So, what happened against hell, exactly? Well, Blum has been affected directly.

It appears in an episode of “City” podcastBlum became very honest with host Matthew Peloni about the disappointing opening of the latest Blumhouse. Bloom admitted that he was in the “death spiral of depression” by Monday when the final numbers appeared, which should give some feeling of the chilling extent of this opening. He spoke further, and he explained that he and the other bars behind the movie became very confident when they started a “M3GAN 2.0” position together. This is what he said on this topic:

“We all thought that M3Gan was like Superman. We can do anything for it. We can change the species. We can put it in the summer. We can make it look different. We can turn it from a bad man into a good man. We consider it classic how strong people share it really.”

Blum had a reason for confidence, but he also had a cause of the disease on Monday morning. Just weeks ago, “M3GAN 2.0” was expected to make at least $ 30 million in its appearance for the first time. However, between intense competition in summer such as “F1”, a weakened fuss, and a group of other factors, those expectations collapsed.

Bloom added: “People wanted more M3Gan just as it is,” Bloom added. “Every time you continue, you have to ride this very high line. It is, if you make it very close to the first movie, everyone says:” I have separated from the first movie. “And,” Why do you make this movie? ” And if you make it too far from the first movie, everyone says, “Why is this a complement?

In fact, even M3GAN 2.0 trailers showed that this position is “Terminator 2”. The villain becomes the hero and the full science fiction goes instead of terror. The completion also failed to communicate with social media the way the first film has done. There was no moment of viral tiktok to compete with M3Gan dance the first time. Blum took it, explaining that they were unable to manufacture this type of things again. He also did not feel the need to convert the blame to the film’s director, saying the following:

“Gerard is a great manager … Gerard is a person who can solve almost anything you throw on, but he needs time. He is just one of these directors who need a lot of time. On the first” M3Gan “, he had all the time in the world.”

“The market is completely different, and it is very difficult to get your arms,” ​​said Blum, explaining that the case The box office has changed dramatically in the wake of the epidemic. He pointed to the success of films such as “sinners” and “final blood lines”, noting that cinematic events seem to be accomplished these days. It is much more difficult for low -budget and non -event images.

“I bear the blame for this, not global,” Blum added. Blumhouse Productions had a long -term relationship with Universal Pictures, with marketing and distribution processing studio for many company movies. However, Blum does not blame her for the fall of a complement.

“They play a role, but we are together. I have made many films that have got tomatoes (percent) 4 (percent) and do not call me and say,“ I have spoiled. ”We have closed weapons and understand as I understand that work is long -term.

It was very Blum Prepare to admit that Blumhouse was in some recessionWith movies such as “Night Swim”, “Imaginary,” Fearing “,” Wolf Man “,” The Woman In the Yard “and” DROP “all kinds of disappointment. Fortunately, it is certain that the recklessness of the calendar includes” The Black Phone 2 “and” Five Nights at Freddy’s 2. ” ((I remember that the movie “Five Nights At Freddy’s” is the first of nearly $ 300 million worldwide.

“We are really trying to learn from our mistakes. But it takes a right time. You have to get an unethical on this topic and you must get enough distance from the release to leave your emotions behind

“M3GAN 2.0” in theaters now.