Asian paints face the heat of anti -monopoly for the alleged unspeakable practices in the market

The Competition Committee in India (CCI) started the investigation Asian paints limited Regarding the allegations of insulting its dominant location in the decorative paint market. This step comes yet Cushion Industries, which work through Perla Obus, claimed that Asian paints use unfair practices to maintain the dominance of the market. The CCI decision to investigate is based on allegations that Asian paints have made special incentives for traders to secure the uniqueness of sales, and thus strangle competition.

Grasim Industries, one of the new participants in the paint market, claims that Asian paint practices include providing additional discounts and incentives, such as foreign travel, for merchants who agree to exclusive sales agreements. It is said that this position places merchants who sell competing products in a non -favorable position, because they face reduced credit limits and higher sales targets. The initial review of CCI indicates that these practices can unfairly hinder competition and provoke barriers for new expatriates in the market such as PIRLA OPUS Paints.

“The Committee General Director (” DG “) directed to cause an investigation into the matter and submit an investigation report within 90 days of receiving the current system. In this primary stage, the committee said, in light of the available materials, you find no reason to hear the optional protocol before passing the current borders.”

After her initial evaluation, CCI appointed General Manager (DG) for a comprehensive investigation into allegations. DG has a 90 -day deadline to submit a final report. “Nothing mentioned in the current matter must be the final expression of opinion on the advantages of the issue and the general manager must investigate without being affected in any way at all through the observations here,” said the anti -monopoly organizer, with a focus on the neutral nature of the continuous investigation.

The investigation process is designed to ensure a comprehensive examination of the demands, allowing CCI to determine the validity of allegations. This comprehensive approach emphasizes the seriousness that CCI deals with these allegations, with the aim of supporting fair market practices.

According to the data of the Indian Economy Control Center (CMIE), Asian paints have held the largest market share in the country in the 23rd year, with a rate of 39.05 %. Berger followed the paints in second place with a market share of 12.13 %, while Kansai Nerolac Paints and Akzo Nobel India ranked third and fourth with market shares of less than 10 % each.

The allegations were submitted by Birla Bahwat that Asian paints are pressing suppliers to block raw materials from Bela Paints. In a specific incident cited by Bela Bahwat, Asian paints organized a seller in October 2023 at ITC MARatha Bombay, which was attended by more than 150 Asian sellers.

In the increasingly sophisticated paint market due to the new arrivals such as BIRLA OPUS, CCI investigation in Asian paints can have great effects. The presence of new players has increased from the competition, which sparked the existing companies to reassess their strategies. With the transformation of the market dynamics, the CCI probe aims to support fair competition and ensure that no one player can determine an unjustified hegemony through anti -competition practices.