Cloudflare launch a market that allows web sites to impose robots from artificial intelligence

Cloudflare, a cloud infrastructure provider that serves 20 % of the web, announced on Tuesday the launch of a new market that re -visualizes the relationship between website owners and artificial intelligence companies – which gives publishers perfectly more control over their content.

For last year, Cloudflare launched publishers tools to process the outbreak of artificial intelligence crawl, including a A single click to prevent all artificial intelligence robotsAnd also a The dashboard to view how Ai Crawles visits their site. In an interview with 2024, the CEO of Cloudflare, Matthew Print, told Teccrunch that these products place a basis for a new type of market that can distribute their content to artificial intelligence companies and compensate for that.

Now, Cloudflare brings this market back to life.

It is called for each crawl, and Cloudflare launches the experiment in the special beta on Tuesday. On the experiment, web owners can choose to allow AI’s cultivation, on an individual basis, as their position at a specific rate – which is Micropayment for each “crawling”. Instead, web owners can choose to allow AI Crawles to detect their site for free, or completely prevent them. Cloudflare claims that its tools will allow website owners to know whether crawling collect their site for artificial intelligence training data, or appears in artificial intelligence research responses, or for other purposes.

On Scale, Marketplace’s Marketplace is a big idea that can offer publishers a possible business model for the era of artificial intelligence – it also places Cloudflare in the midst of everything. The launch of Marketplace comes at a time when news publishers face existential questions about how to reach readers, as Google Traffic fades and the popularity of Amnesty International.

There is no clear answer to how news publishers remain in the era of artificial intelligence. Some, such as the New York Times, presented, Courts against technology companies To train artificial intelligence models on news articles without permission. At the same time, other publishers Multi -year deals have highlighted to license their content For training in the artificial intelligence model and showing its content in AI Chatbot responses.

However, only senior publishers have concluded the deals of artificial intelligence licensing, and it is still unclear whether they are providing meaningful sources of revenue. Cloudflare aims to create a more durable system as publishers can determine prices on their own terms.

The company also announced on Tuesday that the new websites that were created with Cloudflare will now, by default, prevent all artificial intelligence crawls. The owners of the site will have to grant some permission from AI Crawles to reach their site – a change that Cloudflare says will give every new “virtual control”.

Several adult publishers, including Conde Nast, Time, Associated Press, Atlantic, Adweek, and Fortune, have signed with Cloudflare to prevent artificial intelligence crawls by default to support the broader goal of the company of “the permission to crawl”.

The business model that many of these publishers relied on for decades has become slowly unreliable. Historically, the publishers online allowed Google to rid their Google Search referrals, which translated into traffic into their sites, and eventually advertising revenues.

However, new data from Cloudflare indicates that publishers may get a worse deal in the era of artificial intelligence than the Google era. while Some Chatgpt web sites are cited as a large traffic sourceThis does not seem widely.

In June, Cloudflare says she found a Google creeper collected his website 14 times for each referral she gave them. Meanwhile, the Openai creeping has collected the websites 17,000 times for each referral, while intense human web sites are 73,000 times per referral.

Meanwhile, Openai and Google builds designed Amnesty International agents Visit websites on behalf of usersCollect information, and return it directly to users. The future in which these tools are great effects on publishers who depend on readers who visit their positions.

Cloudflare notes that the “real capabilities” of payment for every advance may appear in the future of “agent”.

“What if one of the agents could work on the edge of the network, completely software? Imagine asking your preferred preferred search program to help you collect the latest cancer research or a legal summary, or only help you find the best restaurant in Soho – then this agent gave a budget to gain the best and more relevant content.”

To participate in the experimental Cloudflare market, artificial intelligence companies and publishers must be prepared with Cloudflare accounts. In their accounts, the two parties can determine the prices they want to buy and sell “crawl” for the content of the publisher. Cloudflare works as a mediator in these transactions, and the artificial intelligence company and the distribution of profits to the publisher.

Cloudflare Ripley Park Techcrunch tells that there is no stablecoins or an encrypted currency involved in payment for each crawl at this time, although many of them suggested The digital currency will be perfect for something like this.

The Cloudflare market looks like a bold vision for the future that requires many publishers and artificial intelligence companies to reach. However, there is no guarantee that publishers will get a good deal, and convincing artificial intelligence companies may be difficult, since they are currently canceling the content for free.

However, Cloudflare looks like one of the few companies in a position that allows it to collect a market like this.